Retail TouchPoints

JANUARY 12, 2023

We hear it from retailers all the time. They’ve created a sales presence on Amazon.com, but inexplicably, the vast majority of their sales continue to be generated from their own website. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better.

Shipping Costs 277

Shipping Costs Fulfillment Channel Shipping 277

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, if you’d like to stay noticed by your prospective customers, you have no option but to put your focus to improving customer experience. Think about it.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Standing out from the crowd in this industry isn’t easy, but don’t worry, it’s possible. Now all you need to do is figure out how to shape your campaign.

Social Media 319

Social Media B2B Marketing B2C 319

Groove

JULY 9, 2020

Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Follow these 5 tips for building a high-converting branding strategy: Define your brand personality. Share your story.

Social Media 352

Social Media eCommerce Webinar SEO 352

Retail TouchPoints

SEPTEMBER 2, 2022

Establish Your Value Proposition. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category. It could come from style, it could come from price point or it could come from assortment.”.

Merchant Services 320

Merchant Services Shipping Costs Channel eCommerce 320

Retail TouchPoints

DECEMBER 29, 2022

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. The question that arises now is, how can businesses stand out? Have you ever had your best-performing employee leave, taking all their expertise with them? trillion in 2023. Well, there is.

Customer Experience 353

Customer Experience Management Customer Retail 353

Kissmetrics

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. We now know Instagram has a lot to offer marketers at all levels, but how do you capitalize on these benefits when you have no followers?

eCommerce 362

eCommerce Shipping Costs Social Media Customer Experience 362

Retail TouchPoints

OCTOBER 26, 2023

We were challenged from the beginning to think about how to build both together.” Babcock sat down with Retail TouchPoints to talk about where she’s looking next and how the idiosyncrasies of Home Depot’s customers and stores have helped define its differentiators amid a “sea of retail media networks.”

Retail 278

Retail Social Media Definition Marketing 278

Retail TouchPoints

JANUARY 20, 2021

Your hips and back hurt from your sagging mattress. You feel your head begin to pound as you try to assimilate the barrage of messaging throughout the store. Now is the time to shake up the retail experience and rescue shoppers from the sea of sameness. Experience Your Brand Through Your Customers’ Eyes.

Technology 295

Technology Customer Experience Customer Games 295

Kissmetrics

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. How Can Artificial Intelligence Help Your PPC Campaigns? I’ll show you how below. The very first thing you need to do before writing ad copy is to understand your target audience.

PPC 332

PPC SEO Technology Social Media 332

Retail TouchPoints

FEBRUARY 6, 2024

Transforming from Transaction- to Engagement-Focused When former HP executive Ron Coughlin took the helm at Petco back in 2018, Tichy was his first hire as he set out to “ rebuild and transform the stores into more of an engagement model ,” recounted Tichy. How do you actually sell to them? A whopping 70% of U.S.

Beauty and Health 279

Beauty and Health Travel Customer Retail 279

Retail TouchPoints

NOVEMBER 14, 2022

Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 As AI adoption in retail soars, it’s critical to understand how to leverage it effectively and what benefits you can reap if AI-powered solutions are implemented strategically. Enter artificial intelligence (AI). billion in 2021 to $31.18

Customer Loyalty 355

Customer Loyalty Operations Improvements Customer Experience 355

Kissmetrics

APRIL 14, 2021

The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Over the years, I have helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns. If you are just getting started, you might be afraid of messing it up.

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X-cart Recommendation Customer Other 307

Kissmetrics

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Would you buy a computer without knowing how much storage it has? Your product’s features are massive selling points, so they need to be clear and compelling. What Is a Product Feature?

eCommerce 303

eCommerce Blog Information Customer 303

Kissmetrics

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. Click Fraud by Competitors. What Is Click Fraud?

PPC 300

PPC Social Media Information Other 300

Groove

NOVEMBER 19, 2020

Convert more visitors into customers by optimizing your website with eCommerce product page best practices in mind. It usually displays the name of the product, a brief description, how many are left in stock (or it it's out of stock), price and shipping cost/time. If there are only a few left in stock, let your customers know!

eCommerce 370

eCommerce Shipping Costs Shipping Accessories 370

Kissmetrics

JANUARY 14, 2021

To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is. Think of your favorite brand (or one you interact with regularly.) How Corporate Branding Increases Sales.

Social Media 273

Social Media Customer Loyalty Consumer Shipping Costs 273

Kissmetrics

FEBRUARY 12, 2021

To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works.

Consumer 312

Consumer Information Presentation Other 312

Kissmetrics

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Awareness: First, a person discovers your brand and becomes a lead.

Download 361

Download Social Media Subscription Customer 361

BigCommerce

FEBRUARY 1, 2018

By analyzing your competition and then monitoring them on an ongoing basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Kissmetrics

NOVEMBER 16, 2021

Quick question: what do you think holds back the average auto dealership from increasing sales? Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. Put simply: Friction is a sales killer.

Automotive 262

Automotive Social Media SEO Presentation 262

Wiser

JUNE 7, 2022

Often, they are so focused on looking at their own images and internal goals that they forget to keep an eye on competitors. But there are many advantages when it comes to identifying and using competitor data. Why Is It Important to Monitor Competitor Prices? How to Gather Competitor Data. Customer demand.

Information 147

Information Marketing Games Other 147

Kissmetrics

NOVEMBER 16, 2020

The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates. What is Walmart Marketplace?

Merchant Services 360

Merchant Services Payment Services Shipping Costs eCommerce 360

Retail TouchPoints

SEPTEMBER 28, 2021

Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online.

eCommerce 291

eCommerce B2C Jewelry Outdoor 291

Algopix

OCTOBER 2, 2023

Your eBay listing is your digital storefront, and how well you present your products can make or break your online business. It’s not just about showcasing your items; it’s about doing it so exceptionally well that you outshine your competitors and stand out in the crowded online marketplace.

Shipping Costs 123

Shipping Costs eCommerce Shipping Information 123

Kissmetrics

JANUARY 29, 2021

As an e-commerce seller, your business depends on your relationship with search engines. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. Of course, understanding your platform is critical if you expect to stand out.

eCommerce 276

eCommerce SEO Article eCommerce Platforms 276

Kissmetrics

MARCH 29, 2021

How much time do you spend on your Instagram bio, though? How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. Doing so is far from easy, however.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. Where Does AR/3D Currently Stand? Brands like Wayfair and Ikea offer their mobile users an AR feature that allows them to use their phone’s camera to virtually preview how an item would look in their home, true to size.

Technology 274

Technology eCommerce Shipping Costs Games 274

Kissmetrics

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Get familiar with how the site differs from other social media, too.

Events 287

Events Social Media Demo Other 287

Kissmetrics

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business.

Books 285

Books PPC Customer Other 285

Kissmetrics

APRIL 1, 2021

Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. Niche marketing means you narrow down your focus to reach only relevant customers.

Marketing 209

Marketing Social Media White Paper Webinar 209

Kissmetrics

APRIL 6, 2021

How then can marketers reach this massive group of users? Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand. Read on to learn the ins and outs of marketing on this popular app. Through Instagram marketing. What Is Instagram Marketing? Take Facebook, for example.

Social Media 262

Social Media Reference Marketing Information 262

Kissmetrics

DECEMBER 2, 2021

By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. It’s important to present a strong digital campaign given the potential propensity for consumers to seek out the kind of in-store events they missed out on in 2020.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Retail TouchPoints

DECEMBER 5, 2022

The BelliWelli wellness brand of wholesome snack bars was founded within a community of people who suffer from digestive issues, a group cultivated by the brand’s Co-founder, CEO and IBS sufferer Katie Wilson. Designing packaging with a neon pink color that has not been used by a competitor brand was key to setting BelliWelli apart. “A

Channel 272

Channel Consumer Presentation Retail 272

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. Let’s get started.

Channel 309

Channel Social Media SEO Other 309

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Social Media Customer Loyalty Reference 147

Wiser

NOVEMBER 20, 2023

Key Insights From Wiser’s 2023 Black Friday Data An analysis of Wiser’s 2023 Black Friday data has surfaced several key insights that can steer online brands and retailers toward success. Boosting sales involves identifying competitors, tracking market newcomers, and monitoring partner pricing and discounts.

Toys 147

Toys Retail Games Events 147