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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore has both invested in the company and become its first-ever Global Brand and Sustainability Advocate. The campaign will run across multiple media channels including TV, social, radio and Out of Home.

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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. Suppose a retail business does, indeed, need to temporarily adjust its mode of operations or close due to adverse weather. Know Your Vulnerabilities. Develop a Business Response Plan.

Events 228
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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. A new offering called Profile Kit that will allow users to integrate their TikTok accounts to display their content on third-party apps. Bringing TikTok to the ‘World Outside’.

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Grow your direct sales program in email – Introducing LiveIntent’s Ad Serving Enhancements

Liveintent

Roll out the red carpet and ready the fireworks – the team at LiveIntent is thrilled to showcase our new ad serving improvements. Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

While during the holiday season you are likely to see increased conversion and improved sales , you are also likely to see increased ad competition on platforms like Facebook. So while big-time retail tends to win throughout the holiday season, statistics show that Small Business Saturday really matters for those smaller scale operations.

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Shopify POS Hardware: What to Get and How to Set It Up

Ecommerce Platforms

Full integration with Shopify Payments, allowing you to accept all major credit cards, receive improved in-person rates through the Shopify POS plans, and integrate the payments with your in-person card reader. Options to integrate your POS with marketing tools such as social media, local discovery, email marketing, and product reviews.

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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

However, you might perform your routine so well that you forget to look for improvements. The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? You’ll be stagnant. toys in the toy store?