Remove in-store-problems-what-to-do
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Shopify Google Tag Manager: The Essential Set Up Guide

Groove

What better way than to use the world’s leading search engine? Google Tag Manager integrates well with your Shopify store to enhance your digital marketing strategy. Integrating Google Tag Manager into your Shopify store can give you all the insights you need to take control of your marketing data.

Shopify 394
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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are Some of the More Common Features of BigCommerce B2B Edition?

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Despite Recent Bad Press, Self-Checkout is Here to Stay. Here’s Why.

Retail TouchPoints

It’s been a veritable tsunami of bad press for self-checkout, and honestly, it’s not all that surprising — after all, consumers have long complained about the finicky machines, which often don’t work and, even when they do, make many customers feel like they’re doing the retailer’s job for them.

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. Thankfully, I do have one thing in my corner: AI, integrated directly into the shopping experience.

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The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF

Retail TouchPoints

So I’m really excited about the technology and what it’s bringing to our business, [but it’s all being done through the lens of] how does this help us deliver human experiences even better? The ubiquitousness of the topic alone says something, and the themes and commentary that arose throughout the show say even more.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

For companies looking to scale fast and navigate highly complex technical problems like optimizing distribution networks and analyzing reams of data, the promise of AI and ML looms large. But how do ecommerce companies, following the FTC’s example, separate fact from fiction? What Kinds of Claims will the FTC Possibly Penalize?

eCommerce 220
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Have Big Sustainability Goals? Bergmeyer+ Says to Start Small — with Store Fixtures

Retail TouchPoints

Sometimes this is due to deliberate greenwashing, but more often it’s a problem of planning and execution, according to Christian Davies, Principal at Bergmeyer+ , the new sustainability-focused division of retail design firm Bergmeyer , operating in partnership with SMS Collaborative. “In