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5 BigCommerce Competitors You Should Consider in 2024

Groove

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. And once your store is live, our industry-leading eCommerce marketing solutions can help you attract as many new customers as possible.

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10 Strategies for Better Music Marketing

Kissmetrics

If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. In fact, the music industry is growing at a healthy rate and has been every year since 2013. Not bad for an industry on its knees!

Marketing 309
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. The industry calls this “the humanization of pets,” where we attribute human values and traits to dogs.

Toys 242
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Mall of America Adds Body-Worn Cameras to its Security ‘Layers’

Retail TouchPoints

Photo courtesy Mall of America “Body cameras are becoming the industry standard in law enforcement, and we’re seeing it bleed over to security,” said Will Bernhjelm, VP of Security at Mall of America in an interview with Retail TouchPoints. All of this is captured, and it’s helpful for the investigation later.”

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CVS Achieves Transparency Goal for Beauty Product Imagery, Shifts Focus to Mental Health Initiatives

Retail TouchPoints

According to a poll conducted by CVS and media psychologist Pamela Rutledge through The Harris Poll, 78% of women aged 18 to 35 spend time on video calls each week, with 37% on video calls for at least five hours in a typical week.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. What it All Means for Snap.

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How to Market a Book: 7 Strategies

Kissmetrics

You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. It takes time to build this authority, so the earlier you set up an author website and build out your social media profiles, the better. Engage with readers on social media. Offer extra content.

Books 308