Remove articles tags Data Capture
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Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. We’ll compare the differences in the way user data is sourced and how this relates to using (or creating) remarketing lists. Your tracking tags capture these actions. Data source. Google Ads.

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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

Editor’s note: This article was originally published in 2019. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. This program is able to delight the customer in a personalized way, without having to know personalized information about the customer. Using Data To Improve Customer Experience. Download the original guide here.

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Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

Second, although meta tags are useful for users , they no longer influence rankings. Here’s an example of keyword stuffing for the phrase ‘ ALT Tags ’: Keyword stuffing may have helped rank your content in search engines, but it tended to result in an unnatural flow that didn’t resonate with readers.

Customer 209
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Demystifying text message marketing

GetElastic

The lack of integration is a subject for another article (stay tuned), but this article will lay out the practical uses of SMS as an insight to where marketing professionals can leverage existing tools on existing platforms to begin leveraging the most-read medium of all. Start with Customer Service & Basic Communication.

Marketing 148
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A Complete Guide to SEO Forecasting: Tools, Examples, and More

Inflow Insights

Finally, you’ll learn what to do with all the SEO data you’ve collected — and how you can use it to create smarter content that meets your customers’ needs. In this case, the historical data is the search volume of specific terms — and your site’s website traffic — at various points during a given time period.

SEO 151
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

The Service Hub includes a Help Desk with ticketing, shared inboxes so teams can tag-team support and a chat bot to automate help and route tickets. Contact records in HubSpot hold all information about a customer’s interaction in one spot. Every email records sends, engagement, bounce rates, scan data and click through rates.