Retail TouchPoints

MAY 8, 2023

Average order value : Another important business metric to understand order size and compare that with acquisition costs Return rate : For ecommerce companies, returns can be very costly. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 303

Marketing Technology Social Media Recommendation 303

Retail TouchPoints

SEPTEMBER 12, 2022

From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty. But few retailers realize how important fairness is for loyalty. Traffic to the site soared. The sneakers sold out.

Retail 234

Retail Beauty and Health eCommerce Social Media 234

Retail TouchPoints

OCTOBER 19, 2022

Among the new tools available to Klarna users and merchants are: Search and Compare. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.” This is far from Klarna’s first foray beyond the world of payments.

Merchant Services 257

Merchant Services eCommerce Shipping Costs Multi-channel 257

Retail TouchPoints

SEPTEMBER 9, 2022

These tools power order flow, fulfillment and afford customer insights. These tools power order flow, fulfillment and afford customer insights. Rosie’s tools help grocers develop a strong online presence and guide consumers to local stores. Local and independent grocers are so important to the grocery ecosystem.

eCommerce Platforms 240

eCommerce Platforms Payment Services eCommerce Fulfillment 240

lateshipment

APRIL 28, 2024

CX makes or breaks customer loyalty. And that’s reason #3 I mproved CX = Increased loyalty and revenue. With loyal customers at hand, you can create opportunities to improve revenue by making them spend more and cut down costs by lowering acquisition rates. That brings us to the #1 reason — To stay in the competition.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

DECEMBER 20, 2021

While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition. The acquisition will give Nu Skin affiliates access to robust social selling tools and features so they can effectively sell to their communities. “We

Social Media 223

Social Media Customer Retention Technology B2C 223

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 206

Shipping Costs Improvements Live Chat Retail 206

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 187

Customer Loyalty Customer Retail Shipping Costs 187

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Customer experience: Personalization, loyalty programs , and convenience factors bring customers back. Responds well to loyalty programs. Not purchase-resistant.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs. Free to join programs are effective customer acquisition tools 2.

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

lateshipment

FEBRUARY 6, 2024

As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools. Success may be a very broad topic but there are narrow, definite ways to measure the outcome of success for particular aspects of your business. every month.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos.

Merchant Services 259

Merchant Services Supplies Retail Customer Data 259

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

APRIL 30, 2024

It helps build long-lasting customer relationships and boosts brand loyalty.  Loyalty & Reward Program Insights from Smile.io New Smile App: Klaviyo Combine the power of Smile and Klaviyo with the latest integration that makes your marketing automation even better with loyalty and rewards. Matt Hennessy - Smile.io

Customer 60

Customer Shopping Carts Shipping Costs Subscription 60

Smile.io

MARCH 20, 2024

The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 209

Payments Payment Services Customer Experience Social Media 209

Kissmetrics

JANUARY 17, 2022

In fact, personalized marketing can reduce acquisition costs by as much as 50 percent. Additionally, it’s a way to build customer loyalty and brand recognition while reducing your acquisition costs. There are three main categories of personalization: behavioral, contextual, and demographic. Better Understand Your Customers.

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

FEBRUARY 3, 2023

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Still not convinced? Here are some metrics that speak for themselves.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

APRIL 14, 2022

Facebook remains one of the largest advertising and customer acquisition platforms globally, even though retailers and advertisers’ customer acquisition costs have skyrocketed while views have plummeted. When more relevant products are displayed to consumers, both conversion and loyalty increase.

Consumer 235

Consumer Recommendation Definition eCommerce 235

Algopix

OCTOBER 21, 2023

A high return customer rate is a strong indicator of customer satisfaction and loyalty. Customer Metrics Measuring Customer Acquisition and Retention Customer metrics help you understand how well you are attracting and retaining customers. Purchase Frequency: How often a customer makes a purchase.

Shipping Costs 118

Shipping Costs eCommerce Customer Retention Social Media 118

RTP blog

APRIL 9, 2018

This is why Nordstrom’s recent acquisitions of BevyUp and MessageYes are intriguing. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences. Hyper-Personalization Nordstrom’s acquisitions also prove they’re not shying away from hyper-personalization initiatives.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Groove

OCTOBER 7, 2022

Loyalty & Rewards Programs. Finding a loyalty and rewards tool that integrates with not only your eCommerce platform (Shopify) but also your Subscription platform ( Recharge ) used to be time-consuming and difficult. But why should you add loyalty and rewards to your subscription offering? Additional Member Benefits.

Subscription 195

Subscription Shopify Merchant Services Shipping Costs 195

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. By analyzing your customer base, ecommerce players can also create and track user cohorts based on acquisition date and channel. Map Customer Journeys for Data-Driven Mobile Marketing.

Point of Sale 280

Point of Sale Mobile Customer Marketing 280

Retail TouchPoints

APRIL 26, 2022

First-party data is information that brands collect from consumers, with their consent, through their own channels and properties, such as their website, email, SMS and loyalty programs. And with rising acquisition costs, retaining customers long-term is priceless. Zero-Party Data and the Rise of Conversational Commerce. Bottom Line.

Customer 182

Customer Retail Information Consumer 182

Smile.io

APRIL 15, 2024

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.  PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024.   PetSmart renamed its loyalty program Treats Rewards. 

Social Media 71

Social Media POS Gifts Events 71

Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. It helps generate revenue while boosting brand loyalty among your most lucrative shoppers. Step Three: Make your social posts shoppable.

Social Media 257

Social Media Events Gifts Consumer 257

Sailthru

APRIL 21, 2023

The popularity of gamification continues to soar and is now an essential marketing tool to drive engagement and loyalty. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Loyalty points 3. There are 3.07 It’s expected to grow 26% by 2028.

Retail 78

Retail Games Social Media Download 78

Groove

OCTOBER 7, 2022

Loyalty & Rewards Programs eCommerce Integrations Finding a loyalty and rewards tool that integrates with not only your eCommerce platform (Shopify) but also your Subscription platform ( Recharge ) used to be time-consuming and difficult. But why should you add loyalty and rewards to your subscription offering?

Subscription 195

Subscription Shopify Merchant Services Payment Services 195

Kissmetrics

AUGUST 17, 2021

Finally, trust builds customer loyalty. On the other hand, over time, your customer acquisition costs will decrease. Although no one likes negative reviews, they’re actually a key tool for leveling up your business in the long run. Brand awareness campaigns help you build successful relationships with customers based on trust.

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Smile.io

APRIL 6, 2023

Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. Obviously, acquisition is important because you can’t have a repeat purchaser if they never make that first purchase. Source: Smile.io Source: Smile.io

Customer 96

Customer Customer Retention Blog eCommerce 96

Retail TouchPoints

SEPTEMBER 29, 2022

is making significant investments in the space with the launch of an AR Lab in 2021 to help brands develop AR experiences and the acquisition of AR commerce company Vertebrae earlier this year, among other moves. On average, Snapchat sees more than 6 billion AR Lens plays every day , and parent company Snap, Inc.

Social Media 226

Social Media Consumer Events Technology 226

Smile.io

NOVEMBER 17, 2023

Brands recognize the value of having loyal customers now more than ever as competition increases and customer acquisition becomes increasingly expensive.    Without a doubt, one of the best ways to retain customers is through a loyalty program. So why are so many companies stalling their loyalty program’s launch?  

Customer Retention 88

Customer Retention Customer Loyalty Customer Other 88

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 274

Marketing Customer Loyalty Omnichannel eCommerce 274

Smile.io

MAY 1, 2023

Customer retention is the process of achieving repeat purchases from existing customers over time through retention strategies, tactics, and tools. Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Why is customer retention essential?

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

UpSellIt

NOVEMBER 9, 2023

This innovative tool is a game-changer as it provides pre-approved alternative deals in instances where specific coupons fail to work. The Benefits of Correcting Failed Coupon Codes UpSellit’s Coupon Corrector isn’t just a shopper’s ally; it’s a powerful tool for brands seeking to enhance their ecommerce performance.

Customer Experience 110

Customer Experience Social Media eCommerce Reference 110

Kissmetrics

MARCH 29, 2018

It can be easy lose ourselves in the chronic battle of customer acquisition. This encourages to review our investment in customer retention strategies and tools when compared to our budget for initial acquisition. He recently recorded a webinar with Kissmetrics, listen here. It’s a worthy investment.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Simultaneously supporting customer acquisition and retention. Boosted upsell and cross-sell.

B2B 146

B2B eCommerce Customer SEO 146