ChannelAdvisor

FEBRUARY 2, 2023

Brands and retailers know better than anyone — one bad apple can ruin the whole bunch. But pricing is a delicate dance between brands, their retailers and consumers to ensure fair value, profit margins and the highest quality products. A lot — especially when prices are so low that no one wins.

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ChannelAdvisor

FEBRUARY 2, 2023

Brands and retailers know better than anyone — one bad apple can ruin the whole bunch. But pricing is a delicate dance between brands, their retailers and consumers to ensure fair value, profit margins and the highest quality products. A lot — especially when prices are so low that no one wins.

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eCommerce Demo Retail Channel 52

Wiser

FEBRUARY 25, 2020

There’s no way around it: minimum advertised price, or MAP, violations are not fun. For example, say you enter an agreement with a retailer that they won’t advertise your product below a set price. You check in on the various marketplaces and see that your products are, in fact, listed below your MAP policy.

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Information Channel Supplies eCommerce 148

Wiser

MAY 13, 2019

Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9 th , Wiser hosted a webinar that explored how to enforce MAP and how brands find MAP success. What is MAP Monitoring?

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GetElastic

DECEMBER 2, 2019

For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf of trademark owners. How brands lost control.

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Management Merchant Services Shipping Costs Supplies 122

ChannelAdvisor

JUNE 7, 2021

Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets. It’s challenging to set up the right strategy that could protect your brand’s product price margin and grow sales, so we have put together six actions to help your brand grow without cutting into your margin.

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ChannelAdvisor

MARCH 10, 2023

How can you keep unapproved sellers from degrading brand quality and ruining profit margins for your reseller network? These third parties often purchase your products in bulk and sell them without your knowledge at lower prices, undermining your minimum advertised price (MAP) agreements, brand policies and values.

eCommerce 52

eCommerce eCommerce Software Consumer Management 52

ChannelAdvisor

MARCH 10, 2023

How can you keep unapproved sellers from degrading brand quality and ruining profit margins for your reseller network? These third parties often purchase your products in bulk and sell them without your knowledge at lower prices, undermining your minimum advertised price (MAP) agreements, brand policies and values.

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eCommerce eCommerce Software Consumer Management 52

Wiser

AUGUST 23, 2018

Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value.

Retail 60

Retail Channel Improvements Information 60

ChannelAdvisor

JUNE 7, 2021

Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets. It’s challenging to set up the right strategy that could protect your brand’s product price margin and grow sales, so we have put together six actions to help your brand grow without cutting into your margin.

Online Retail 98

Online Retail Retail eCommerce B2B 98

Profitero

JANUARY 23, 2019

At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal with deflationary price pressures.

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Wiser

AUGUST 30, 2018

When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. MAP Pricing. As long as MAP policy is maintained, a product will retain its value over time.

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Omnichannel Consumer Channel Retail 68

Wiser

APRIL 30, 2019

The pressure to compete in a saturated market amid truly unauthorized discounters can cause the most loyal of retail partners to go rogue. However, if your brand sells to a distributor that resells to others, a MAP monitoring platform should allow you to see new sellers and new violations on your products daily. Data is King.

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Retail Channel Omnichannel Marketing 88

Wiser

OCTOBER 30, 2018

MAP is a central pricing strategy in the U.S. Some say the writing is on the wall—MAP’s days are numbered—while others say that MAP is here to stay. Let’s look at the pros and cons of MAP and take a guess at what the future of pricing strategies could become. . Therefore, there is bound to be something after MAP.

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Other Consumer Retail Recommendation 68

Wiser

DECEMBER 19, 2017

The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

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Definition eCommerce Channel Article 92

Wiser

MARCH 1, 2018

Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller. After all, they have your brand value in their hands.

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Wiser

SEPTEMBER 25, 2018

In speaking with brands attempting to control online pricing with monitoring and enforcing strategies , we hear that they have hit points in the process where this felt like an uphill battle. Promotional MAP Strategy . Promotional MAP Strategy . Yes, you’re taking one for the team, but it’s for the greater good of the brand.

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Omnichannel Channel Improvements eCommerce 68

BigCommerce

DECEMBER 13, 2017

Unless a brand has tight distribution controls over its product, it’s not unusual to find dozens – if not hundreds – of resellers offering the same products on Amazon. If a seller is competing head-to-head with Amazon on a product, it’s not likely the seller will get many sales, given that Amazon Retail has the Buy Box advantage.

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Shipping Costs Fulfillment Channel Order Fulfillment 277

ChannelAdvisor

NOVEMBER 21, 2022

Engage with your buyers regularly and stay in tune with customer sentiment by: Strengthening your return policies. Consumers may even link the look and feel of your website or your brand elements to the quality of your products. Know when it’s time to act on MAP and proprietary ASIN violations. Proactively monitoring reviews.

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eCommerce Shipping Costs Fulfillment Social Media 98

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. How should we prioritize our retailers?

eCommerce 59

eCommerce Channel Multichannel PPC 59

ChannelAdvisor

JANUARY 23, 2023

Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few. How should we prioritize our retailers?

eCommerce 52

eCommerce Channel Multichannel PPC 52

Profitero

AUGUST 2, 2018

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. Competing retailers usually aren’t too far behind in matching prices. Know who’s winning the Buy Box.

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lateshipment

NOVEMBER 26, 2023

The One-Time Shopper Dilemma You might have faced this scenario where someone shops with your brand once and that’s all… you never hear from them again. But in your case, not so much, given the increasing competition among e-commerce brands in today’s space. It is almost easy for one-time shoppers to get what they want.

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Shipping Costs eCommerce Order Fulfillment Shipping 130

Profitero

NOVEMBER 7, 2019

Now the question becomes: Which retailers will find themselves on consumers’ “nice” lists this year? consumers in late October 2019 to get a read on which retailers could win this holiday. retailer online pricing heading into the holiday season. The next closest retailer is Walmart, with 25% of U.S.

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Electronics Retail Gifts Toys 60

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. It can be intrusive, annoying, and worse yet — it may cause customers to become angry with your brand. consumers want brands to be useful, and they want their experiences personalized. But how?!”.

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BigCommerce Channel Shopping Carts Marketing 419

Wiser

SEPTEMBER 10, 2019

What does this mean for retailers and brands? Does this apply to every facet of the retail experience though? This trend impacts omnichannel, eCommerce, and brick-and-mortar brands and retailers on a daily basis. In this case, 52 percent stated they’d rather pay a higher price for the well-known brand.

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Consumer Mobile Omnichannel Information 88

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 156

Consumer Payment Services Fulfillment Multi-channel 156

Kissmetrics

MAY 9, 2018

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. They don’t want to deal with difficult return policies or long waits for orders. Your brand is your purpose.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

ChannelAdvisor

AUGUST 30, 2018

Consumers sure do love their brands. Brands are reliable. Brands are authentic. Brands can be trusted to provide accurate information and excellent customer service. And yet … With the current state of the e-commerce consumer journey , buyers also have incredibly high expectations for their beloved brands.

eCommerce 65

eCommerce White Paper Shipping Costs Information 65

OrderDynamics

JULY 31, 2018

Retailers honed in on this fact long ago. From a look at the OrderDynamics Omni-1000 study, the good news is that retailers have generally done a good job fixing their returns terms and conditions. Unlike the days of past, online returns policies are clear today. of US retailers having clear return policies.

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Channel Multi-channel Shipping Costs eCommerce 50

Wiser

AUGUST 20, 2019

Map out what it could look like and how it will be designed. Do you need or want a minimum advertised price policy for this product? “At the inception, the pricing team would say ‘we need it to be this retail price and we need to make this margin on it.’ Think Like a Retailer.

Retail 89

Retail Fulfillment Toys Marketing 89

Optimizely

MARCH 22, 2018

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. In this exclusive interview, George shares: How MAP policy can help smaller brands build value.

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B2C Shipping Costs Marketing eCommerce 150

Fabric

APRIL 20, 2023

For retailers, this presents a unique opportunity to tap into a growing market and offer consumers a wide variety of options to spruce up their living spaces. With the rise of e-commerce, home decor retailers can now reach a wider audience than ever before.

Shipping Costs 147

Shipping Costs Retail eCommerce Arts 147

BigCommerce

MARCH 31, 2017

Gorilla Group is an award-winning ecommerce service provider – including 4 Webby Awards and 2 Interactive Media Awards – and BigCommerce Elite Partner. Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. What is B2B Ecommerce?).

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B2B eCommerce B2C Merchant Services 402

ChannelAdvisor

NOVEMBER 21, 2019

You want to win the Buy Box, of course, since 82% of sales are driven through the top position. A Beauty Brand Gets a Pricing Makeover. In Q2 of this year, a well-known beauty company leveraged ChannelAdvisor’s repricing technology to increase their percentage of Amazon Buy Box wins for their various owned brands and unowned brands. .

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Shipping Costs Technology Beauty and Health Payment Services 55

BigCommerce

SEPTEMBER 4, 2018

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% holiday retail sales increase is again conservative. Technical SEO is where you see the biggest wins.

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Mobile Shipping Costs eCommerce Gifts 282

BigCommerce

SEPTEMBER 12, 2017

What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.” Google defines it as: “ensuring [retailer] marketing strategies are geared toward enabling customers to convert on any channel.”.

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Channel Shipping Costs Consumer Multi-channel 420