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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Interconnected IoT devices, including GPS and RFID tags, allow retailers to track the entire journey of their products, from production to the customers’ sites. Predictive equipment maintenance.

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15 Powerful SEO Chrome Extensions

Kissmetrics

But if you are particularly interested in saving articles for reading later, the web clipper is a handy tool (located in the upper right side of Chrome ). You can further organize them into notebooks and also assign tags (or remarks so that searching later will be easier). You can even highlight particular information if you want to.

SEO 363
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Technical SEO Audits: Tips For Successful Implementation

Kissmetrics

Customers excitedly click the link to read your article. That’s just one example of why technical SEO is so critical. Even if your site can be found, user experience issues, like page load times and confusing navigation, can still negatively impact SEO. That’s all washed away if your site isn’t mobile-friendly, though.

SEO 363
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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

Computer vision at the edge would create more personalized shopping experiences that synchronize in-person, online and mobile interactions. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf. On the more sinister side, the hardware could be open to tampering and theft.

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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

Customers excitedly click the link to read your amazing article. That’s just one example of why technical SEO is so critical. The future is mobile-friendly. First, let’s talk about mobile devices. Back in 2015, Google implemented a mobile-related algorithm change. Need to know more about Mobile First Indexing?

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How to Get More Traffic Using Bing Analytics

Kissmetrics

So when I say “Bing analytics” in this article, I’m referring to all the stuff within Bing Webmaster Tools. I won’t give you an exhaustive guide to the Webmaster Tools feature set here, but we’ll review Bing analytics’ most critical aspects and show you how they work. But, it is more like Google Search Console.

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