Retail TouchPoints

APRIL 12, 2021

Bed Bath & Beyond has launched the “Home, Happier” omnichannel brand campaign, designed to inspire shoppers to celebrate the role the home plays in their lives. The fully integrated campaign will be anchored by a 30-second TV spot airing nationally beginning on April 14. Associates will play an important role as well.

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Omnichannel Technology Improvements Customer 188

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. And how do they do that?

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Omnichannel Multi-channel Payment Services Outdoor 147

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce? But how do you do it effectively?

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Omnichannel eCommerce B2C Channel 170

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel? The post QUIZ: Are You Ready for Omnichannel?

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Omnichannel B2C Channel eCommerce Marketing 150

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

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Omnichannel Marketing B2C Channel 220

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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Omnichannel eCommerce Marketing Marketing eCommerce 191

ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Let’s dive in and explore the top omnichannel trends for 2021.

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Omnichannel Merchant Services Social Media Payment Services 135

Kibo

JUNE 25, 2020

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020. And the stakes have never been greater.

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Omnichannel Download Retail Channel 117

Retail TouchPoints

SEPTEMBER 7, 2023

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% The customer experience is changing — and faster than ever. And they’re rewarded for it too.

Customer Experience 261

Customer Experience Technology Customer Retail 261

Retail TouchPoints

JANUARY 28, 2022

In this regard, the Mirakl study identified three crucial factors for any enterprise marketplace: Seller and product reviews; Fast delivery; and Curation. Shoppers are clearly open to the idea of buying third-party products directly from the retailers they already know and trust.

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Consumer Customer Experience Customer Retail 237

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

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Omnichannel Management Multichannel B2C 114

Retail TouchPoints

DECEMBER 14, 2023

The findings quantify just how important brick-and-mortar is to today’s omnichannel consumers and underscore what retail experts already knew — the core of the omnichannel experience is the retail store.” drop in sales on average.

Department Stores 162

Department Stores Omnichannel Apparel Consumer 162

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 211

Shipping Costs Improvements Live Chat Retail 211

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

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Omnichannel Live Chat Customer Social Media 148

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

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Omnichannel Customer Experience Channel Information 71

Profitero

DECEMBER 20, 2023

Retail media case study. Profitero's Shelf Intelligent Media drives incremental growth, new buyers and ROAS in a growing, competitive retail media market.

Retail 78

Retail Marketing Omnichannel eCommerce 78

Kibo

AUGUST 24, 2017

There’s good news and bad news in Kibo’s latest survey of retailers’ omnichannel […]. The post New Research: Kibo Study Reveals Crucial Gaps In Omnichannel Experience appeared first on The Omni Channel.

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Omnichannel Channel Retail 63

Omnisend

MAY 30, 2019

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?

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Omnichannel eCommerce Marketing Multichannel 157

Retail TouchPoints

JULY 14, 2021

Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era. While CPGs are looking at geography, retailers are largely looking at specific channels. Is one approach more efficient or effective than the others?

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Shipping Costs Omnichannel Channel Recommendation 264

Retail TouchPoints

FEBRUARY 11, 2022

Luckily for omnichannel retailers, they already have a model to emulate that’s very different from what Amazon offers: the in-store experience. RSR and Coveo found that 61% of retailers say the digital experience has become an increasingly important part of their brand.

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Customer Sporting Goods Consumer Consumer Goods 237

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. A connected omnichannel loyalty experience that works in-store and online.    That’s where a mobile app is so valuable. 

Social Media 74

Social Media POS Gifts Events 74

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S.

Customer Experience 248

Customer Experience Shipping Costs eCommerce Improvements 248

Smile.io

MARCH 13, 2023

Omnichannel retail This leads to the second top quality of Starbucks Rewards and that is their omnichannel presence throughout the apps and physical retail locations and across their marketing. In today’s competitive environment, just having a loyalty program is not enough.

Payment Services 85

Payment Services Payments Mobile Omnichannel 85

SellBrite

SEPTEMBER 5, 2020

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand. Source: Big Commerce.

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Omnichannel eCommerce Marketing Social Media 99

Kissmetrics

JULY 9, 2019

They are taking an omnichannel approach which means they leverage more channels. The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The decline isn’t just related to social media algorithms becoming tougher, though. It’s that businesses are also diversifying their marketing approach.

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Social Media B2B Definition B2C 275

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel. What Are Its Benefits?

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Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

SEPTEMBER 20, 2022

The webinar series will feature advice and insights from top industry experts and retail executives across 20 deep-dive webinars, supplemented with newly released research, use case examples and retailer case studies. Omnichannel Strategies. Business Agility and Innovation. Personalization. Register for #RSP22 here. .

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Webinar Omnichannel Payments Payment Services 217

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. At the same time, many shoppers often want to go to a store for a specific reason that really drags them in.

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Omnichannel Retail eCommerce Platforms Fulfillment 150

Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits. trillion and $1.43

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Consumer Omnichannel Travel Events 252

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

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Retail Omnichannel Channel Mobile 277

365 Retail

JULY 14, 2021

A recent global shopper survey commissioned by DemandTec found that the percentage of shoppers who ‘always’ or ‘almost always’ shop online rose from 7% pre-COVID to 35%, a 5x increase, according to the study respondents, who spanned Brazil, France, Germany, the UK and the US.

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Omnichannel Presentation Channel Electronics 98

Retail TouchPoints

JANUARY 15, 2024

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail.

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Retail Customer Experience Technology Operations 298

Retail TouchPoints

JANUARY 13, 2021

Even retailers earning high marks for omnichannel enablement remain far from invincible, however, and others can build and even improve on what has already been done. and narrowed it down to 28 and then 12 outstanding omnichannel companies. 5, below Nordstrom , Target, Home Depot and Staples , due to mixed results in key areas.

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Other Customer Experience Omnichannel Customer 244

SellBrite

JANUARY 5, 2018

Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Thankfully, there are a few companies that are already leading the charge in omnichannel eCommerce. What a perfect omnichannel eCommerce strategy looks like.

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Omnichannel eCommerce Customer Multi-channel 149

Smile.io

APRIL 27, 2023

This omnichannel strategy of earning points no matter where you buy LEGOs allows customers to truly earn on any purchase, anywhere. Allowing an omnichannel approach will create a better experience for new members. LEGO allows customers to redeem for a variety of rewards Right from the start, LEGO VIP offers 6.5x

Toys 71

Toys Omnichannel Arts Customer 71

Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Still, only 50% of online stores allow shoppers to sort by availability , according to the Omnichannel Retail Index. Beyond the Shelf.

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eCommerce Omnichannel Comparison Shopping Recommendation 247