Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. compared to the 38% norm for other advertising studied by Dentsu. The silver lining?

Retail 273

Retail Omnichannel Channel Mobile 273

Retail TouchPoints

DECEMBER 14, 2023

ICSC’s data has always shown that consumers prefer shopping in-store over other channels,” said Tom McGee, President and CEO of ICSC in a statement. in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting in an 11.5% drop in sales on average.

Department Stores 162

Department Stores Omnichannel Apparel Consumer 162

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

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Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 205

Shipping Costs Improvements Live Chat Retail 205

Retail TouchPoints

JANUARY 28, 2022

“Over the last two years we’ve seen incredible acceleration in terms of customer shopping behavior, and right at the core of that is an accelerated adoption of digital channels. In this regard, the Mirakl study identified three crucial factors for any enterprise marketplace: Seller and product reviews; Fast delivery; and Curation.

Consumer 231

Consumer Customer Experience Customer Retail 231

Retail TouchPoints

JULY 14, 2021

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. While CPGs are looking at geography, retailers are largely looking at specific channels. Is this flawed in an omnichannel era? Minkow: This is a very complicated problem in an omnichannel era.

Shipping Costs 263

Shipping Costs Omnichannel Channel Recommendation 263

Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits.

Consumer 245

Consumer Omnichannel Travel Events 245

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

Omnichannel 71

Omnichannel Customer Experience Channel Information 71

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S.

Customer Experience 242

Customer Experience Shipping Costs eCommerce Improvements 242

Kibo

AUGUST 24, 2017

There’s good news and bad news in Kibo’s latest survey of retailers’ omnichannel […]. The post New Research: Kibo Study Reveals Crucial Gaps In Omnichannel Experience appeared first on The Omni Channel.

Omnichannel 63

Omnichannel Channel Retail 63

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

365 Retail

JULY 14, 2021

But even as the social environment returns to ‘normal,’ the dramatic pandemic-era shift to online channels will persist, and retailers need to be much more vigilant than in past back-to-school seasons about presenting current, relevant prices and promotions to shoppers both in-store and online. Science-Based Pricing is Now Imperative.

Omnichannel 98

Omnichannel Presentation Channel Electronics 98

Kissmetrics

JULY 9, 2019

Which, of course, makes these channels too big to ignore. They are taking an omnichannel approach which means they leverage more channels. The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The social web is huge. Which ones produce the best ROI? Conclusion.

Social Media 275

Social Media B2B Definition B2C 275

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. A connected omnichannel loyalty experience that works in-store and online.    That’s where a mobile app is so valuable. 

Social Media 74

Social Media POS Gifts Events 74

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. times higher than a site page that loaded in 5 seconds.

Channel 78

Channel Merchant Services Payments Payment Services 78

Retail TouchPoints

DECEMBER 29, 2022

The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met. Omnichannel support system. Finally, the last step of the process is the application.

Customer Experience 302

Customer Experience Management Customer Retail 302

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

Merchant Services 241

Merchant Services Payment Services Financial Services Omnichannel 241

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

eCommerce 268

eCommerce Fulfillment Shopify Omnichannel 268

Fabric

DECEMBER 15, 2023

In this blog post, we’ve compiled a list of key takeaways from this insightful discussion, focusing on how retailers can navigate the instant gratification economy, deliver true omnichannel experiences, and leverage innovative solutions like real-time inventory, order management and fulfillment, and dropshipping. 5 Key Takeaways 1.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 234

Customer Multi-channel Channel Customer Experience 234

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

Retail 238

Retail Multi-channel Omnichannel Technology 238

Retail TouchPoints

MARCH 26, 2021

A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products. Customers expect a seamless omnichannel shopping experience that enables them to buy anywhere and pick up anywhere with the least cost and hassle. Distributed Order Management System for Order Routing.

Customer Experience 302

Customer Experience Technology Customer Fulfillment 302

Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

eCommerce 174

eCommerce Shipping Costs Fulfillment Supplies 174

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay. Only more so.

Retail 272

Retail Mobile Reference Download 272

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Are you Listening? Payments play a key role.

Payments 249

Payments Payment Services Social Media Electronics 249

Smile.io

APRIL 27, 2023

This omnichannel strategy of earning points no matter where you buy LEGOs allows customers to truly earn on any purchase, anywhere. the points for every $1 spent The only way to earn VIP points is to make purchases through one of their three channels (online, in-store, or over the phone). From the start LEGO VIP offers 6.5x

Toys 71

Toys Omnichannel Arts Customer 71

Retail TouchPoints

FEBRUARY 12, 2021

The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year. The goal is to offset COVID-related inconveniences and recapture an experience that feels normal ,” according to the Euromonitor study, but one size does not fit all. “The

Consumer 344

Consumer Omnichannel Events Customer Experience 344

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. Real-time data is the key for 2021. Conclusion.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Put simply, generative AI offers unprecedented ease of use to help solve everyday problems.

Retail 220

Retail eCommerce Technology Social Media 220

Retail TouchPoints

JUNE 15, 2022

Enter omnichannel commerce — and an extra layer of service and complexity over your existing supply chain operation. Unlike with Netflix phasing out DVD delivery and focusing on streaming, with ecommerce you can’t just forget about your other channel (the stores). You need to do both. And at the same time.

Supplies 236

Supplies Customer Omnichannel Shipping 236

RTP blog

APRIL 27, 2018

However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology. The Omnichannel Shift Online retailers are changing how traditional brick-and-mortar retailers are going to market.

Omnichannel 150

Omnichannel Retail Toys Technology 150

Retail TouchPoints

DECEMBER 14, 2020

Retail TouchPoints (RTP), the top media group covering omnichannel retail, has unveiled a new and improved digital experience and expanded content initiative to better serve store designers and experiential retail executives.

Retail 232

Retail Omnichannel Webinar Arts 232

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 104

Merchant Services White Paper Payment Services Multi-channel 104

RTP blog

JULY 8, 2019

And they’re not alone — a 2017 study showed that 67% of e-Commerce brands have opened physical spaces in the past several years. Omnichannel Is A Must Traditional retailers are still struggling to develop e-Commerce strategies to complement their decades-old locations rather than cannibalizing them.

Consumer 150

Consumer eCommerce Omnichannel Channel 150

Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. Several studies have documented a dramatic shift in spending from physical stores to online. A separate study from AI solution provider Qubit. The Valassis study of more than 2,000 U.S.

Consumer 252

Consumer Retail Merchant Services Document 252

ROI Revolution

NOVEMBER 17, 2022

You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase. Read the case study. Sound like a dream?

White Paper 78

White Paper Omnichannel Webinar Apparel 78