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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 271
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5 Privacy Policy Generator Options For Your Website

Kissmetrics

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

eCommerce 252
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Address Legal, Regulatory, And Operational Risks For The Return To Work

Forrester eCommerce

You must also consider operational, privacy, and compliance risks in your pandemic recovery plans. To help with your pandemic recovery plans, Forrester developed two sets of pandemic management protocols for bringing employees back. Government guidelines along with health and safety risks are undoubtedly top of mind, but there’s more.

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Navigating The Era Of E-Privacy And The Cookieless World

Forrester eCommerce

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Marketing 195