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RTP Editors Preview Retail TouchPoints Live! @ RetailX

RTP blog

The RTP editors share which sessions they’re most looking forward to at Retail TouchPoints Live! Adam Blair, Editor: Surveying the session offerings for the debut of Retail TouchPoints Live! Bryan Wassel, Associate Editor: While Amazon Go. Kearney, among many others. Walmart.com.

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What Defines A ‘Connected Consumer’ In 2019?

RTP blog

The RTP editors take the time to answer the question: What does being a Connected Consumer mean? Adam Blair, Editor: Connected Consumers, or as Altimeter Group’s Brian Solis refers to them, members of Generation C , would seem to be defined solely by the death grip they maintain on their smartphones, at all times and in all places.

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REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

Retail TouchPoints

The outdoors is for everyone, and content is a powerful and relevant way to bring that belief to our members and new audiences,” said Paolo Mottola, Director of Content and Media at REI in a statement.

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Patagonia’s Bold Political Stand Shows Why Retail Is More Than Sales

RTP blog

By Glenn Taylor, Senior Editor I’ll admit that outside of skimming through a few tweets, I wasn’t too tuned in on the news that President Donald Trump signed a proclamation to reduce the size of the Bears Ears and Grand Staircase-Escalante national monuments in Utah. Simply put, causes matter.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Outdoor advertising Outdoor advertising intends to reach vast audiences and is strategically displayed in high-traffic public spaces. McDonald’s – Outdoor advertising McDonald’s billboards catch attention like no other brand. Step 3: Create engaging content Content is the heart and soul of effective product advertising.

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Mastercard Pop-Up Experience Showcases Literal Window Shopping

RTP blog

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. The stand-out experiences that are being showcased at the pop-up, which is open to the public until Oct.

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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot.

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