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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. State consumer privacy laws impose obligations on sharing personal data without imposing use restrictions. What to Look Out For.

Retail 237
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What is Geofencing Marketing?

Kissmetrics

Many would also enjoy visiting outdoor pop-up shops as they wander. This means marketers can identify ideal billboard or signage placements to boost outdoor advertising results or determine which other physical stores are genuine competitors. When it comes to location-based ads, the primary ethical consideration is privacy.

Marketing 315
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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6 Success Factors For Marketing Measurement

RTP blog

Alternatively, a large convenience store chain buying outdoor media will have different measurement needs. Privacy a. Regardless of your marketing budget and goals, when considering ROI measurement options, drill deep on these six success factors: 1. Are results granular enough that you can impact your results? b.

Marketing 195
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Harrods Makes History with Launch of Exclusive Private Members’ Club in Shanghai

365 Retail

” Ensuring total privacy and discretion, only 250 members will be accepted to join The Residence with additional members considered following peer nominations. There will be three tiers of membership at The Residence starting from 150,000 RMB for annual membership.

Outdoor 52
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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth. Using Data to Unlock Expansion Opportunities.

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O2 Business launches new AI technology to improve customer experiences in stores

365 Retail

Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition. Beyond retail, Spatial Insights can also benefit transport hubs, leisure venues, offices, outdoor areas and commercial property. It can be used for: Occupancy monitoring and assessing efficient usage of space.