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How to Plan Margin-Protecting Promotions

Wiser

Promotions in retail have gained a bad reputation lately, unless you’re looking at it from the consumer perspective, of course. In order to keep sales up, promotions are a necessary evil. You have deep knowledge of how your promotions did last year, but what about how your competitors performed? Timing is everything.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

With shrinking margins, economic uncertainty, and growing cyber risks from automated threats, retailers face continued challenges in 2023. Becoming proficient at navigating these obstacles is key to protecting retail profits. Inflation and the Incredible Shrinking Margin. Inflation and the Incredible Shrinking Margin.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

They also offer discounts, promotions, free shipping and other value-added services for substitute products to make them more appealing. Streamlined inventory management: Leaner inventories reduce holding costs; however, retailers must be resourceful when planning for product availability.

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Pricing Amid Inflation: McKinsey Partner Offers Data-Led Best Practices

Retail TouchPoints

But as we head into a new, elongated holiday shopping season, brands need to perfectly balance satisfying customer needs and maintaining margins. Repricing in an inflationary environment is necessary to sustain margins in a period of rising costs. Retail brands and consumers alike are feeling the pressure of inflation. Stay agile.

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How to Get the Most Out of Your Next Temporary Price Reduction

Wiser

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. The first step toward getting the most out of your next temporary price reduction occurs during the planning stage.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

billion, plans are being put in place to include POS finance in an amended version of the Consumer Credit Act 1974 , with providers needing FCA approval and being required to offer affordability checks to potential customers. Going Above and Beyond to Provide Responsible Lending.

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Unalike Holiday Email Campaigns 2020: The Who, How, and When

Omnisend

we’ll provide you exactly what you need to know to plan your email campaigns for a successful season. With that being said, as the calendar turns to Gray November, the first days of the month can be one of your cornerstone periods of your promotional season, where you begin to ratchet up marketing messages and holiday promotions.

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