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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

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5 Privacy Policy Generator Options For Your Website

Kissmetrics

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Oftentimes these policies are downright inaccessible to consumers because they’re far too long and filled with legalese.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

million privacy settlement , the largest in U.S. As a result, Google has agreed to make changes to its policies including: Show additional information to users whenever they turn a location-related account setting “on” or “off;”. For years Google has prioritized profit over their users’ privacy,” said Rosenblum in a statement.

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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Privacy And Security: We Need Both For Communications, And There’s An App For That

Forrester eCommerce

The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. I heard from CISOs who saw the discussions quickly morph from personal concerns about privacy to enterprise security concerns about using WhatsApp for business […].

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco.

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