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An Introduction to Pay-Per-Click (PPC) Paid Marketing

Kissmetrics

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

PPC 287
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Best SEO Plugins for WordPress

Kissmetrics

Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355
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15 Powerful SEO Chrome Extensions

Kissmetrics

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.

SEO 363
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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. The good news? Common Google Analytics Errors for ecommerce Accounts.

eCommerce 239
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5 Excel Tricks for Creating Paid Ad Campaigns

Kissmetrics

With all this in mind, let’s look at using Excel to boost your paid ad or pay-per-click (PPC) campaigns. As I’ve touched on, the goal of creating a PPC campaign is to get as many clicks and conversions as possible. Say you’re creating a PPC campaign around video marketing. Should I Use Excel or Google Sheets?

PPC 284
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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Paid Search Strategy: 4 Tips. Conduct a competitive audit. Demographics. Purchase intent.

Customer 368