Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities
365 Retail
JUNE 22, 2023
Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.
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