In-Store Audits vs. Focus Groups: Which One to Choose?
Wiser
JULY 20, 2021
But are these options the best for truly understanding shopper insights and behavior? Focus groups can definitely be used to get in front of a small audience of your shoppers. In-store audits are in the realm of field teams, merchandisers, brokers , and mystery shoppers. How Buy One, Get One Can Improve Your Sales.
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