Remove questions-to-ask-mystery-shoppers
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In-Store Audits vs. Focus Groups: Which One to Choose?

Wiser

But are these options the best for truly understanding shopper insights and behavior? Focus groups can definitely be used to get in front of a small audience of your shoppers. In-store audits are in the realm of field teams, merchandisers, brokers , and mystery shoppers. How Buy One, Get One Can Improve Your Sales.

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How Mystery Shoppers Can Complement Your Brokers and Field Teams

Wiser

If you can answer yes to any of these questions, you have existing relationships with brokers or field teams. That’s where a third group comes into play: mystery shoppers. How do mystery shoppers fit into your existing structure of field teams and brokerages? Mystery Shopper Definition (and What They Can Do).

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How Food and Beverage Brands Can Use Distribution Checks

Wiser

None of these questions can be answered very easily when brands are sending their products off to multiple locations. This can involve manufacturers, wholesalers, distributors, transportation, retailers, and the store-level employees who display the products on the shelf. What’s the Purpose of Food Distribution? Where on the shelf are they?

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[Infographic] Channel Wars: Which is the Best Channel, According to Everyday Shoppers

Wiser

And how do shoppers feel after a visit to one of these stores? To find out, Wiser Solutions polled its network of smartphone-enabled mystery shoppers across the U.S. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Would Shoppers Come Back?

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What You Need to Know About Traditional vs Modern Mystery Shopping

Wiser

Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. Why Traditional Mystery Shopping Is Outdated . They sent out hundreds to thousands of paper surveys to mystery shoppers near the stores they wanted data on.

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Retail Execution: What to Measure and How to Optimize

Wiser

Brick-and-mortar shoppers are more mission-oriented than ever before. The answer to that question is centered around retail execution. The end goal being an uptick in sales because your products are where they need to be—on the shelf, displayed properly, and attractive to shoppers. What is Retail Execution?

Retail 148
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Top 7 KPIs Store Operators Need to Manage

Wiser

Your employees are at the frontline and they have the ability to improve the experience of each and every shopper. Your employees are at the frontline and they have the ability to improve the experience of each and every shopper. When shoppers first enter your store, what do they see? Associate Training Programs .