Liveintent

APRIL 21, 2023

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. A dormant email is not the same thing as someone who is disinterested. Users have their own lives: Habits, needs, and interests change and change back. However, net-new is only part of the equation.

Customer Retention 62

Customer Retention Travel Improvements Customer 62

Smile.io

JULY 4, 2018

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life.

Customer Retention 37

Customer Retention Customer 37

Smile.io

JULY 4, 2018

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life.

Customer Retention 36

Customer Retention Customer 36

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Omnisend

MAY 14, 2021

Driving people to your ecommerce site and convincing them to make a purchase is becoming much harder with the proliferation of brick-and-mortar store closings and growing number of online shopping options. Each stage of the ecommerce customer journey has its opportunities. The 5 Stages of an Ecommerce Customer Journey.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

eCommerceFuel

SEPTEMBER 6, 2023

.” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are your “whales”—the crème de la crème of your customer base. Table of contents Why Segment Customers?

Customer 26

Customer Social Media Marketing Recommendation 26

eCommerceFuel

MAY 24, 2023

Successful eCommerce store owners are always looking for innovative ways to drive revenue and build lasting relationships with your customers. In this blog post, we’ll show you how to leverage the power of email to build strong relationships with your customers, increase brand loyalty, and drive sales. You may be skeptical.

Marketing 55

Marketing eCommerce Merchant Services Channel 55