Remove resources-how-to-build-trust-on-the-digital-shelf
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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. What is Digital Shelf Optimization? How can Web Scraping Help?

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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Prioritizing your digital share of shelf is paramount if you want to get ahead in the eCommerce space. It’s not just about the quantity but also the quality of your digital shelf presence. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

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How to Treat Pricing Like a Brand Guardian

Wiser

These professionals make sure that the “brand” is consistent in every channel and that internal teams understand the tenets of that brand, what it should look like, and how to apply brand guidelines in their daily tasks. When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products?

Channel 158
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Kissmetrics

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. People trust their opinions. People trust their opinions.

SEO 339
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Key Takeaways from the Wiser Industry Leaders Brand Panel: Challenges and Adaptations

Wiser

One crucial theme addressed during a recent Customer Panel hosted by Wiser Solutions concerned the deficit of labor resources within the retail sector. Navigating the current retail landscape presents a unique set of challenges that retailers and brand manufacturers must face.

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25 Marketing Books You Should Be Reading

Kissmetrics

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. Godin speaks toward the importance of building relationships and fostering trust as the basic tenets of successful marketing. It is also available in audio format.

Books 271
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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. You can’t realistically list your products everywhere and remain profitable, so take time to learn your customers and build your channel mix based on their preferences. .