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78 Link Building Resources (2018 Update)

Kissmetrics

Those blogs, to this day, are still great resources to visit when looking for posts on link building. 7 Reasons Content Marketing is Better Than Link Building – Content marketing and link building both have their merits in the realm of search marketing. 78 great link building resources to chew on.

SEO 213
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP?

SEO 236
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71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

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Cookieless Marketing: The Latest Updates on the Deprecation of Third-Party Cookies

ROI Revolution

To discover more about third-party cookie deprecation and how you can ease the transition for your brand, read more of our resources below: Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024 Breaking News: Google Delays Third-Party Cookie Deprecation to Late 2023 Cookieless Paid Search Marketing: What to Expect (..)

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 As a rule of thumb, for Bing search results, or any search engine for that matter, buying social media followers will not help you. percent since 2019. .

SEO 363
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How to Measure ROI of SEO

Digital Doughnut

Marketers often struggle to articulate the value of their work and obtain the necessary resources. Web traffic and conversion data have little significance to those in charge of managing budgets. Knowing how to measure ROI of SEO will allow you to engage with and convince decision makers on their terms.

SEO 101