Retail TouchPoints

AUGUST 29, 2023

The good news is that personalization is a huge opportunity to build real relationships that drive retention, conversion and loyalty. The good news is that personalization is a huge opportunity to build real relationships that drive retention, conversion and loyalty. And when that expectation isn’t met, it’s a big problem.

Multi-channel 226

Multi-channel Retail Customer Experience Customer Data 226

Smile.io

SEPTEMBER 1, 2023

Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. As the cost of digital advertising continues to go up, retention marketing is beginning to expand throughout the marketing industry. Here are 11 key retention metrics ecommerce marketers should be aware of.

Customer Retention 71

Customer Retention Mobile Improvements Customer Experience 71

Kissmetrics

FEBRUARY 22, 2021

You’ve signed a new client—congratulations. After all, you already made the sale. Now you can relax and get to work. Do it right, and you’ll have a customer for life. Get it wrong, and you risk losing a sale and leaving a bad impression. Customer retention isn’t just another vanity metric.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

FEBRUARY 20, 2021

This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. It can tell you how well your website is performing overall. It also gives you in-depth insights into user behavior on your site. What is a Cohort Analysis?

eCommerce 350

eCommerce Events Mobile Channel 350

Retail TouchPoints

DECEMBER 29, 2022

The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met. Have you ever had your best-performing employee leave, taking all their expertise with them?

Customer Experience 324

Customer Experience Management Customer Retail 324

lateshipment

SEPTEMBER 1, 2023

Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to keep customers coming back. By simply asking them.

Customer Retention 130

Customer Retention Payments Payment Services eCommerce 130

lateshipment

MAY 28, 2020

How much, you ask? How would you feel if you were affected by any of the following situations? A birthday gift you send reaching the destination a day after the birthday. You would surely not order from the same business again. In fact, such an excuse would only infuriate you further. They want it free.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

lateshipment

AUGUST 30, 2022

A great returns experience helps you increase repeat purchase rates by 4x. But how do you determine if your strategies are indeed successful and you are indeed providing a great returns experience? Returns-related Metrics (Return KPIs) to Keep Track of. Here’s a compiled breakdown of both for you. . Return Rate.

eCommerce 130

eCommerce Shipping Costs Shipping Management 130

lateshipment

NOVEMBER 26, 2023

Introduction Holiday shoppers don’t just mean the “ I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions ” type. Unfortunately, in some cases, their decision to shop with you just once has something to do with you.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

JANUARY 3, 2023

Health should be accessible, shareable and available to you at any time of the day. Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 billion in 2022 to a projected $43.13 billion in 2024.

Subscription 258

Subscription Beauty and Health Food and Beverages Shipping Costs 258

Smile.io

JUNE 1, 2018

Editor’s Note: This post was originally published on January 10, 2017 and was updated for accuracy and comprehensiveness on June 1, 2018.

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Kissmetrics

JUNE 29, 2021

This guide should help get you started. You should know how much you need to spend to acquire a customer. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end.

Customer 276

Customer Social Media Customer Retention eCommerce 276

BigCommerce

SEPTEMBER 21, 2018

Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). By starting an affiliate marketing program for your ecommerce store, you can quickly and affordably drive more traffic and increase sales from your online store.

eCommerce 344

eCommerce Customer Retention Payments Management 344

lateshipment

MARCH 15, 2021

How much, you ask? Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand! How would you feel if you were affected by any of the following situations? You would surely not order from the same business again.

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. Customer success shifts collaboration from plotting where the customer needs to get to, to collaborating on the front side of utilization. And much more! Jump to highlights.

Customer 144

Customer Payment Services Payments Other 144

Kissmetrics

FEBRUARY 9, 2021

User experience (UX) is an essential element of website design and management, and it might impact more than you realize. Which might leave you wondering how do you measure UX? What do you think happens when a customer visits your website and can’t find the answer to their question? But how do you measure it?

Information 304

Information Social Media Other Customer 304

Kissmetrics

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business. Know Your Goals and Desired Outcomes for Local SEO.

SEO 271

SEO Multi-channel Mobile B2B 271

Kissmetrics

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Having a marketing plan isn’t enough for success. What Are Marketing Objectives?

Social Media 278

Social Media Marketing Improvements Subscription 278

Omnisend

JUNE 8, 2021

This isn’t to say that you shouldn’t focus on acquisition. However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. Why Data-Driven Customer Retention Matters.

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148

Kissmetrics

MAY 2, 2018

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is an analytics product with a purpose – to help make user engagement a centralized metric that drives actional across your SaaS operation. Oh…and actionable.

Events 236

Events Shipping Costs Operations Shipping 236

Kissmetrics

MAY 18, 2021

If you want to increase your conversion rates , you need a strong CRO program to guide you. Usually, a CRO program finds drop-off points or obstacles on a website, analyzes how and why they are occurring, and then helps you develop new ways to ensure future conversions. What Is a CRO Program?

eCommerce 280

eCommerce SEO Improvements Document 280

Omnisend

AUGUST 17, 2021

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. With so much information now available at your fingertips, it can be difficult to know how best to use it all. You can’t improve what you don’t measure. Reading Time: 5 minutes.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Kissmetrics

MARCH 16, 2021

The tourism industry we know today was largely created by advertisers. With high-speed trains, planes, and boats, you can travel anywhere in the world in a day’s time. These days, if you want to talk to your biggest customers, you need to do it online. 10 Ways to Target Tourists With Paid Ads.

Travel 257

Travel Magazine Customer Retention Marketing 257

Omnisend

JANUARY 10, 2024

Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. To help you build a rock-solid email lifecycle marketing strategy, we’ve put together tips and examples you can use for inspiration. As a prospect moves through your funnel, their needs change.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Kissmetrics

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Social Media 267

Social Media Banking eCommerce Books 267

Omnisend

SEPTEMBER 9, 2021

However, ecommerce data itself is just numbers unless you can effectively analyze and leverage it to make data-driven decisions. This is an area where you can really get an edge on your competition and kick-start your growth to the next level. After all, it’s much easier to meet people’s needs when you know exactly what they want.

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

FastSpring

AUGUST 19, 2022

Usage-based pricing (UBP) — or consumption pricing — is based on the amount of usage of a specific metric, such as gigabytes of storage used or the number of API calls made — over a period of time. UBP is trending as a solution to an old problem : pricing needs to accurately reflect value — for both sides. Why Is UBP Trending?

B2B 140

B2B Other Customer Marketing 140

Retail TouchPoints

JUNE 23, 2022

The takeaway here is to know your customer base so you know how much to invest in personalization. If your customers are largely Gen Z students and millennial parents, accurate personalization can set you apart from competitors by making it easy for busy back-to-school shoppers to find exactly what they need.

Payment Services 275

Payment Services eCommerce Payments Retail 275

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention.   Before you get ahead of yourself, let us explain.

Customer 96

Customer Customer Retention Blog eCommerce 96

Retail TouchPoints

SEPTEMBER 21, 2021

The End of Black Friday as we Know it: How to Plan for the Unplannable. The thought was, if you can get people shopping online on BFCM for some crazy deal, you can make them repeat customers. Can you push a notification saying that they can earn bonus points for a product as they’re browsing?”.

Payments 227

Payments Payment Services Customer Experience Social Media 227

Wiser

SEPTEMBER 27, 2023

By understanding the customers’ perspective, businesses can tailor their services and products to meet the evolving needs and expectations of their target audience. This not only ensures that you comply with data protection laws but also fosters trust between your business and your customers. Surveys are not just questionnaires.

Customer 146

Customer Retail Customer Retention Improvements 146

lateshipment

MARCH 9, 2022

The worst part about them is the harsh fact that you do not have control over such events and often feel helpless when they happen. Dealing with shipping delays is no rocket science but first, we’ll bust a few delay-related myths along the way to make it easier for you. Shipping Delays are More Common Than You Think.

Shipping Costs 246

Shipping Costs Shipping eCommerce Customer Retention 246

Groove

AUGUST 23, 2023

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. By reducing load times, you can effectively engage visitors and prevent them from leaving your site prematurely.

eCommerce 195

eCommerce Mobile Merchant Services BigCommerce 195

lateshipment

MARCH 12, 2023

How many times have you sent out a customer’s package and stayed eager to know their feedback, only to learn from them that it was damaged or didn’t make it to them at all? But if you think about the scale of these issues, you can clearly see that it is not something trivial. Not just the scale.

Shipping Costs 130

Shipping Costs Shipping eCommerce Definition 130

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Here is what marketers need to know about personalized marketing. You can also use segmentation to identify where the customer is in their journey or to encourage sales. The good news?

Marketing 273

Marketing Recommendation Social Media Improvements 273

lateshipment

AUGUST 17, 2023

But you don’t have to stress your mind too much about this — the criterion is very simple. Meet customers’ high expectations and you can treat yourself with loyal customers for life. But first, we’ll cover some basics to help you understand better. 92% of shoppers say they will buy again if the return process is easy.

Management 130

Management eCommerce Payment Services Merchant Services 130

Retail TouchPoints

MAY 28, 2021

Here are three data-backed reasons why: Good customer service leads to increased customer retention rates. ? Essentially, customer retention is vital for your business because it’s cheaper to retain an existing customer than acquire one. These “how-to” guides need to be even more detailed and specific when selling to a niche market.

Payment Services 163

Payment Services Games Live Chat Customer 163