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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate.

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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

It’s no secret that your existing customers are your best customers. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy. Why Data-Driven Customer Retention Matters.

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Improve customer retention with lifecycle-based segmentation

Omnisend

Omnisend’s newly introduced customer lifecycle stages were purposefully built to take any guesswork out of retention marketing and make it easier. Customer lifecycle marketing. Customer lifecycle marketing means personalizing your marketing messages and tactics as your customers move throughout the different stages of their lifecycle.

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Designing Rewards Programs for Customer Segmentation: Brand Loyalists

Smile.io

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5 email campaign ideas for your post-holiday sales

Omnisend

With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your brand. Benefits of reaching out to customers with post-holiday sales. Your holiday sales and customer data is gold if you can successfully make use of it.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . Engage with customers at different stages of the lifecycle. Reading Time: 7 minutes.

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How to Use an RFM Analysis to Take Segmentation to the Next Level

Omnisend

With segmentation and targeting, many ecommerce merchants are shooting in the dark. Enter the RFM analysis—the best, data-driven way to target your customers with the message they need to see the most. You can even segment your customers when they do something consequential, like abandon a cart. Reading Time: 6 minutes.