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How to Add Your Podcast to Facebook

Kissmetrics

With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. Does this have some perks?

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10 Alternative RSS Readers if You Still Miss Google Reader

Kissmetrics

The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. What Was Google Reader?

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99 eCommerce Acronyms

GetElastic

3PL 3rd Party Logistics AOV Average Order Value API Application Programming Interface B2B Business-to-Business B2C Business-to-Consumer B2E Business-to-Employee BOM Bill of Materials BPA Business Process Automation BPM Business Process Management CDN Content Delivery Network CMS Content Management System COD Cash on Delivery CPA Cost Per Action CPC (..)

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How Natural Language Processing Affects Digital Marketing

Kissmetrics

Hootsuite’s sentiment analysis tool, which analyzes the language used in brand mentions on social media, is a super simple example of how this looks in practice: There are many more complex, dedicated tools that use natural language processing to monitor sentiment across digital channels, from social media and review sites to blogs and forums.

Marketing 363
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20 Secrets to Boost Your Facebook Organic Reach

Kissmetrics

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

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How to Start a Podcast in 14 Days

Kissmetrics

If you already have a strong social media presence, you may have your target audience and audience personas ready to go. And you can use your podcast to reach that audience on a different channel, particularly if they’re moving away from traditional social media. Start a Podcast Day 3: Identify Your Podcast Audience.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.