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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

Marketing 357
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What Is Amazon DSP And How Does It Work? (Case Study)

My Wife Quit Her Job

In this article, I’m going to cover what Amazon DSP is and how to use it boost your sales. Case Study) appeared first on MyWifeQuitHerJob.com. Prior to Amazon DSP, if your customer was not shopping on the Amazon website and not using the Amazon app, your ads would not be displayed. I will also show you some.

PPC 195
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Kantar Study: To Sway Sustainability Wannabes, Emphasize Value and Make Changes More Visible

Retail TouchPoints

Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of the population identifying as Eco Actives, consumers for whom reducing their waste remains a firm habit, according to Kantar’s Who Cares, Who Does 2022 study. Offer a better value.

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Why and How to Write Marketing Case Studies

Digital Doughnut

You have probably heard that case studies are a powerful marketing tool that companies use to showcase their services and expertise. In this column, as a content writer for an advertising agency, I will explain this phenomenon and delve into what case studies are, the different types they can take, and how to write them.

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Study shows four-day workweek boosts productivity and performance

RetailWire

Thirty-three companies participating in a four-day workweek study found that workers were less stressed and more productive compared to their previous five-day schedules. Jon Leland, chief strategy officer for Kickstarter, which participated in the study, said, “The four-day week has been transformative for our business and our people.

Article 98
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10 Promotional SMS examples [+case studies]

Omnisend

Well, this article has got you covered. Start using Omnisend and elevate your marketing campaign efforts today Start Free Today The post 10 Promotional SMS examples [+case studies] appeared first on Omnisend Blog. This can transform what might have been an intrusion into a welcomed communication. Let’s dive right in.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail. With all that in mind, it seems clear that AI is set to have another big year in 2024.

Retail 289