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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. In an interesting heat map study published on Moz , videos were shown to be particularly powerful in capturing eyeballs through eye tracking, even when they weren’t the #1 result.

Marketing 357
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Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Retail TouchPoints

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. To me, email is the new address.

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Case Study: How We Helped A Client Exceed Goals

Groove

Case Study: Exceeding A Client's Goals. If you'd like to know how Groove can help set your eCommerce business up for success, contact us through the form below. ModelTrainStuff , formerly known as M.B. Klein, is an established company that sells train models and complementary accessories for hobbyists to build.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

Klaviyo Email Marketing: Advanced Segmentation and Personalization When you segment your master subscriber list with Klaviyo email marketing, the goal is to divide your contacts into small lists so you can send them more personalized content. Groove has helped clients generate more revenue.

Marketing 370
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

Retail TouchPoints

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. With customizable tools and analytics, email integration reduces the time you spend sending emails to individual contacts. As a result, you can create predefined lists tailored to different contacts’ needs.

Marketing 261
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Why Long-Term SEO is Worth the Squeeze: A COVID-19 Case Study

Inflow Insights

In this case study, we’ll tell you about two of them. After ensuring contact information was correct, we added new health and safety standards to reflect our client’s COVID-19 commitment, included new Q&As to address the most frequently asked questions, and posted new images to the account.

SEO 119