Sailthru

JULY 25, 2018

Email newsletters are pretty much ubiquitous, but when’s the last time you gave a fresh look at how you might monetize yours? For most publications, the study says, email-generated traffic won’t reach higher than 10 percent of the total. Some email newsletters are an added perk for subscribers to another product.

Subscription 68

Subscription Magazine Events Presentation 68

Groove

MARCH 7, 2024

List trigger: For example, members of your newsletter list will receive an email to welcome them to your subscriber list. To get a solid understanding of how Klaviyo works, consider signing up for a free trial, attending a demo, or exploring our in-depth case studies. Groove has helped clients generate more revenue.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

MARCH 18, 2024

government study found an annual average of 1.3 Some safety committees find value in choosing a monthly safety tip and communicating this to employees on the breakroom bulletin board or employee newsletters. A 2022 U.S. million nonfatal workplace violence incidents between 2015 and 2019.

Retail 279

Retail Information Supplies Management 279

Omnisend

MAY 3, 2023

From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions. While newsletters can feature industry news, Fiverr uses email newsletters to share how they helped other businesses achieve their goals.

Marketing 147

Marketing Download White Paper Recommendation 147

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. In the same eMarketer study, nearly 80% of these boomers purchased products via desktop and only 33% via mobile devices — much different than the national average. . Spotlight on Success. How REI Powers 50 Product Feeds A Day. That’s not a surprise.

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

Klaviyo

NOVEMBER 28, 2017

Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. Before you head on over to read the full Eventige Media Group case study , here is a little more about how Klaviyo helped Eventige grow their clients’ revenue, improve their internal workflow, and ultimately reduce cost.

Payment Services 78

Payment Services Payments Sporting Goods Web Design 78

ESW

APRIL 17, 2023

Read more below for a case study in UX design that illustrates the power of partnership and robust processes focused on achieving brand goals. This was followed by competitor analysis on ecommerce sites that went with a modal approach to target users and encourage them to subscribe to the brand’s newsletter.

eCommerce 78

eCommerce Multi-channel Clothing Merchant Services 78

Smile.io

APRIL 4, 2024

newsletter. Subscribe to Talking Shop, the Smile newsletter Talking Shop is the official Smile.io newsletter where we dive deep into ecommerce topics and share practical insights from small business owners. Read the case study for bonus point strategy, impact, and execution.  Subscribe to Talking Shop , the Smile.io

Merchant Services 46

Merchant Services Customer Retention Events Arts 46

Liveintent

DECEMBER 13, 2022

First-party data strategies and email newsletters. The email newsletter is a powerful channel that can help brands grow and take control of their first-party data. The New York Times , for instance, has seen tremendous success with its email newsletter program. 2 – Establish a unified customer view.

Marketing 118

Marketing Information Channel Presentation 118

Sailthru

MAY 12, 2023

This overview covers some of the key findings from the study and how media marketers can adapt to the new face of consumer acquisition and retention. The enduring popularity and success of email newsletters have inspired new players to enter the space. The ad text which converts better is then sent out to our entire newsletter.”

Consumer 78

Consumer Marketing Webinar Subscription 78

Retail TouchPoints

DECEMBER 14, 2020

They also can subscribe to the RTP newsletter to join 91,000+ executives and receive timely industry insights directly to their inbox. She will continue to manage design coverage while also bringing her analytical perspective to other industry-critical topics.

Retail 233

Retail Omnichannel Webinar Arts 233

Retail TouchPoints

JANUARY 12, 2023

Reda quoted a 2022 KPMG consumer study revealing that while 58% know about the metaverse, only 8% have actually visited/participated ( 43% said they were likely to participate during the next 12 months ).

Consumer 254

Consumer Food and Beverages Beauty and Health Toys 254

Retail TouchPoints

OCTOBER 2, 2023

I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I

Marketing 301

Marketing Information Consumer Reference 301

Liveintent

DECEMBER 21, 2021

The industry recognizes that email newsletters are a critical channel for implementing a first-party data strategy and can have tangible benefits on your direct-sales program and other areas of your business, such as subscriptions. First-party data. Apple’s iOS 15. Happy New Year!

Subscription 127

Subscription Presentation Blog Channel 127

Liveintent

JUNE 23, 2021

Buying premium ad inventory in email newsletters is one way to reach the right folks with the right messages at the right time. Some of these newsletters that offer appealing packages of audiences may belong to publishers; others may be from brands that are monetizing their own newsletters.

Consumer 121

Consumer Marketing Article Events 121

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Here, we explore the findings of that study. Using email newsletters to grow first-party data footprints. Growing email lists via newsletters.

Webinar 71

Webinar Technology Presentation Marketing 71

Liveintent

JANUARY 20, 2021

Ads in email newsletters that focus on home and garden or food and drink garner three times the average level of clickthroughs, according to the data. By contrast, placing ads in email newsletters that focus on real estate, law, government or politics may be a waste. Timing matters too. Weekends perform better than weekdays.

Mobile 118

Mobile Marketing Other Blog 118

Kissmetrics

AUGUST 28, 2017

Whoever wrote this copy studied their audience well enough to find that ‘developing strategies to keep key players in an organization’ is a goal HR departments always try to reach. recently mentioned in their study that “Images are good, but it’s not always clear that the image is also a call to action.”. Specificity Over Hyperbole.

Demo 487

Demo Other Blog Customer 487

Smile.io

FEBRUARY 12, 2024

Gabrielle Policella 2: Engage with compelling email newsletters  Thought and strategy form the bedrock of successful email marketing programs.  Personalization repeatedly appears as a consumer priority in research studies. These are 10 of the best loyalty program examples we’ve seen.

eCommerce 79

eCommerce Marketing Customer Loyalty Multi-channel 79

Sailthru

JUNE 9, 2023

Omit the Word “Newsletter” Do not, under any circumstances, use the word “newsletter” in the subject line of your email. That’s because people think of traditional newsletters as boring rather than full of valuable content. So even if you are sending a newsletter, don’t mention that. Those days are long gone.

Hobbies 78

Hobbies Mobile Download Recommendation 78

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. According to a study by BrightLocal, 84 percent of searches are discovery. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets.

Marketing 351

Marketing SEO Blog Social Media 351

Liveintent

DECEMBER 21, 2022

First-party data strategies and email newsletters. The email newsletter is a powerful channel that can be used for more than content distribution. With solutions like LiveIntent’s, publishers can transform their email newsletters into a revenue channel that also helps publishers grow and activate their first-party data.

Subscription 62

Subscription Channel Customer Experience Improvements 62

Ecommerce Platforms

MARCH 15, 2023

A study by Adobe found between 2020 and 2022, the number of content creators worldwide increased by around 165 million people, marking a rise of 119%. Around 61% of the creators in a Global Web Index study said they post content just for fun. The Global Web Index found that 63% of creators belong to Gen Z, and 48% identify as female.

Payments 104

Payments Social Media Hobbies Channel 104

Liveintent

SEPTEMBER 23, 2020

But email newsletters, with a 53% increase in engagement rates, were a close second. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Include customer profiles or business case studies on your site. Entertain to engage. Offer prizes for participants.

Hobbies 118

Hobbies eCommerce Blog Download 118

Groove

JULY 24, 2022

Aside from informing customers about upcoming flavors, recipes and events, email newsletter sign-ups act as a primary form of lead capture. This fun and timely newsletter keeps Dippin’ Dots top of mind for customers who may be thinking about what to serve at their next event.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

Liveintent

DECEMBER 1, 2021

Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. The publication has more than 50 newsletters — of which seven are entirely new as of 2021 — and have more than 8 million subscribers. Take a look at The New York Times, for instance. Not important.

Channel 125

Channel Other Technology Improvements 125

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. One study found that a massive 88% of online visitors are less likely to return to a site after a bad experience. Check these factors before you spend money on retargeting efforts: How long are they staying on your website? Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Liveintent

NOVEMBER 22, 2022

As a 2022 study from Matillon found, data volumes are growing by over 60% per month across organizations. A kitchen appliance brand, for instance, can launch ads in an email newsletter from a food or cooking blog. CNET, for example, worked with LiveIntent to monetize their email newsletters with native ads.

Subscription 62

Subscription Blog Consumer Improvements 62

Kissmetrics

JANUARY 22, 2021

A study found 99 percent of marketers find personalization advanced customer relationships. It’s hard to blame them when so many studies swear by the power of personalization. The Hustle is one of my favorite newsletters for this very reason. If it does, is it significant enough to matter? But there’s one other option.

Marketing 363

Marketing Recommendation Other Customer 363

BigCommerce

AUGUST 17, 2018

Sign up for our weekly newsletter. Get the study now. A study of 5,700 companies found that almost half failed to grow over the course of a decade. Sign up for our weekly newsletter. Don’t miss a post. Tactics for Businesses Looking to Scale the Right Way. The business reinvents itself almost every year.

Supplies 263

Supplies Customer Loyalty Consumer Channel 263

Klaviyo

JANUARY 9, 2018

The brand advocate journey begins with the new subscriber — a visitor who takes the leap and signs up to receive your newsletter. A welcome series is most commonly triggered by someone signing up for your newsletter and explains the benefits of your product, or tell your subscribers how your product will benefit them.

Customer Retention 141

Customer Retention Social Media Recommendation Customer 141

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 Another study conducted by Altimeter and TapInfluence found that not offering adequate compensation is the biggest mistake brands make with influencer marketing. The campaign saw more than 10,000 blog page engagements, according to a Collective Bias case study.

Marketing 419

Marketing Social Media Blog Clothing 419

Kissmetrics

DECEMBER 8, 2021

You always read their newest blogs and click through on their social posts or in their newsletters. Content covers everything from blog posts to product descriptions to case studies. Case studies are excellent for telling stories. Basically, if it’s on your site, it’s content. Stories can change the narrative.

Social Media 285

Social Media SEO Blog Clothing 285

Kissmetrics

OCTOBER 7, 2021

This means you can still use data from email sign-up forms or newsletters, surveys, and other direct methods. Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Sounds exciting?

Marketing 264

Marketing PPC Social Media Books 264

Groove

JUNE 9, 2021

Create pop-ups that display on your site and offer visitors the option to subscribe to emails and sign up for newsletters. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. Run a Contest or Giveaway.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. So, what if you could reach people in emails they’re already reading?

Travel 63

Travel Mobile Blog Marketing 63

Klaviyo

JUNE 1, 2017

Occasions like birthdays, purchase anniversaries, newsletter anniversaries, etc. In fact, according to a 2015 Salesforce study , birthday emails are some of the most effective emails sent. Experian conducted a study in 2015 to see what discount had the highest revenue per email. Newsletter anniversary. you may ask.

Gifts 91

Gifts Customer Recommendation eCommerce 91