success 
Forrester eCommerce
NOVEMBER 7, 2023
In the ever-evolving tech and economic landscape of 2023, this has become the battle cry of beleaguered customer success professionals around the globe as they attempt to scale their function. “Do more with less.” But it isn’t so much about doing more with less: It’s about shifting the perspective on how to provide value to […]
Forrester eCommerce
FEBRUARY 28, 2024
Today, customer success platform vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year.
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Forrester eCommerce
OCTOBER 10, 2023
In most successful organizations, software developers align their goals with the goals of the business. In the real world, though, that’s not what happens. Instead, where you sit in the organization determines how you believe development teams should succeed.
Retail TouchPoints
APRIL 8, 2024
So many brands have found viral success on the platform, purposefully or accidentally, and there is no other platform that may be as useful to businesses seeking to connect with millennials and Gen Z. However, finding success on TikTok goes beyond the savvy use of hashtags and having fun content to share.
Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One
Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.
Forrester eCommerce
JULY 5, 2023
To be successful, the short answer is – yes. Many organizations rely on external partners (or ‘intermediaries’) to support “their” customer experiences. But is it really “their” customer and “their” experience? Isn’t shared responsibility intrinsic to partnership? She goes […]
Forrester eCommerce
MARCH 27, 2024
Forrester published a study (subscription required) that analyzes the costs, benefits, and risks of dedicating a team to customer success management, outfitting them with purpose-built technology, hiring a […] you’ll get a great return by consolidating it.
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In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and breaking down the steps to success for brands embracing a composable commerce approach. Watch the session now!
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Composable commerce gives retailers the flexibility and scalability a modern brand needs, as long as you set the right architecture foundations for long-term success.
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The report gives insights into: Garnering organizational buy-ins Creating a project timeline Approaching change management Steps for successful implementation Maintaining momentum post-launch Discover new ways to equip your business for a digital revolution.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer.
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What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
This session will cover: How to prepare your organization for the changes and challenges that come with digital transformation Gaining support for transformation from key stakeholders Creating a timeline, defining success, assessing your skills, and rallying your team for the journey ahead Navigating the complex, challenging, and growth-enabling path (..)
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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