Mapping Digital Transformation: Retail’s Strategic Shift

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Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in!

Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredible opportunities.

This session will cover:

How to prepare your organization for the changes and challenges that come with digital transformation
Gaining support for transformation from key stakeholders
Creating a timeline, defining success, assessing your skills, and rallying your team for the journey ahead
Navigating the complex, challenging, and growth-enabling path of transitioning your business to a new tech architecture

March 7, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

Brought to you by:

Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Jennifer Wright

Jennifer is the Director of Client Experience at Orium. She is responsible for the successful delivery of Orium’s enterprise digital transformation projects by building high performing teams that deliver incredible results for Orium’s customers. She is particularly passionate about the people and process aspects of digital transformations and has supported a number of Orium’s customers across both B2C and B2B, including Harry Rosen and Princess Auto in Canada, and SiteOne Landscape and Shamrock Foods in the US.

Michael Scholz

Michael Scholz serves commercetools as an innovative senior business leader with more than twenty years of broad experience guiding Product Management, Strategic Alliances, Business Partnerships, and People Management. His passion is in solving problems that combine technology and business based on the psychology and sociology of technical design.

Jasmin Guthmann

Jasmin Guthmann is a marketing trailblazer on a mission to translate complex technology into compelling stories and amplify Contentstack’s reputation as the leading Composable Digital Experience Platform (DXP). She currently serves as the Head of Corporate Communications at Contentstack. With more than 10 years of experience, Jasmin and her team elevate the business and help usher in a new era of content management. She currently serves as Executive Board Member of the MACH Alliance, empowering brands to adopt best-of-breed enterprise technology ecosystems that provide never-before-seen business benefits. She is a fierce advocate of Women in MACH, constantly pushing the envelope on DEI (diversity, equity and inclusion) in the tech industry. She is also the host of People Changing Enterprises, the podcast for status-quo busters inside enterprises who are ready to make change happen. Before Contenstack, Jasmin held multiple executive positions at Valtech and served as a marketing leader at BlackRock.

Scott Canney

Digital Strategy & Product Leader with a proven track record of building teams to drive impactful outcomes in Fortune 500 companies (B2C & B2B). He has participated in or overseen several digital transformations applying MACH-based principles and technology, using a product-led approach to drive growth.

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