Forrester eCommerce

JANUARY 16, 2024

Generative AI (genAI) has become a boardroom topic, but the market has focused almost exclusively on large language models. Using patterns (like retrieval-augmented generation), views, and principles, architects can show stakeholders how all the technical elements work together.

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Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. In fact, 43% of Americans would actively perceive a CPG brand more negatively if it used an AI-generated image to falsely represent its products.

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Forrester eCommerce

JUNE 12, 2023

Now, with the acceleration wrought by generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization. Finding tech talent is increasingly hard.

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Retail TouchPoints

JUNE 20, 2023

The world’s largest search companies — so far, Microsoft, Google and Baidu — are the pioneers of generative AI. However, one internet giant that has not yet entered the conversation is Amazon, which stands to benefit tremendously from generative AI-powered search.

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Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. Not a huge […]

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Forrester eCommerce

DECEMBER 8, 2022

Generative AI —using machine learning or other models (e.g., is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. large language models) for creating novel text, images, sounds, etc. —

Technology 369

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Forrester eCommerce

MAY 10, 2023

The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.

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Retail TouchPoints

NOVEMBER 16, 2023

Now the company is bringing generative AI into the mix as it continues to look for new ways to serve gift-givers this season. New enhancements to Google’s AI-powered search tool, Search Generative Experience (SGE) , will help users find the perfect gift no matter how specific their query.

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Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

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Retail TouchPoints

JULY 10, 2023

The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. Startups including Fashable and Verneek are generating unique use cases of generative AI for retail. Yet the road to generative AI efficiency must be paved with a strong AI foundation.

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Retail TouchPoints

MARCH 16, 2023

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] I actually think generative AI is going to be bigger than the internet or smartphones in ecommerce.” Generative AI] is different.

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Forrester eCommerce

JULY 25, 2023

I do not have to convince anyone today that Generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done.

Technology 195

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Forrester eCommerce

JULY 25, 2023

All AI technologies feast on data to work well, especially generative AI (genAI) systems.

Technology 195

Technology B2B Marketing 195

Forrester eCommerce

JULY 13, 2023

Great Leaders Know When And How To Deploy The Next Technology Unless you’ve been on a social media/internet detox for the last six months, you’ve no doubt noticed this thing called generative AI. It has triggered a hype cycle the likes of which have not been seen since the launch of the McRib. Every article […]

Social Media 195

Social Media Article Technology 195

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. are using generative AI in their work already, according to Statista. AI can be trained to feel more personal, but proceed with caution.

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Retail TouchPoints

MAY 23, 2023

Google Ads helps you find customers, now Google AI will help you multiply creative performance,” promises a new ad that was previewed at the event. When Product Studio debuts this summer, it will offer three features, all for free: Scene generation , allowing merchants to create lifestyle product imagery from basic product photos.

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Retail TouchPoints

OCTOBER 2, 2023

TikTok has debuted a new AI-powered virtual assistant, the TikTok Creative Assistant, to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The new generative AI tool debuts just weeks after TikTok officially launched its commerce functionality, TikTok Shop.

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Retail TouchPoints

MAY 12, 2023

So it’s no surprise that Meta is getting into the generative AI game as well. On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool.

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Retail TouchPoints

JULY 19, 2023

Website SaaS platform Wix.com has unveiled plans for a new AI Site Generator along with a suite of AI-powered capabilities, many of which are already available to users. These offerings will equip Wix users with AI technology designed to significantly streamline the entire website building, design and management process.

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Recommendation eCommerce Management Technology 216

Forrester eCommerce

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

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Retail TouchPoints

NOVEMBER 14, 2023

When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills. Generative AI is no different.

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Retail TouchPoints

MARCH 27, 2023

to test AI-generated models to supplement human models, beginning later this year. uses advanced AI to create hyper-realistic models of every body type, age, size and skin tone. Levis Strauss & Co. (LS&Co.) LS&Co.) is partnering with digital fashion studio Lalaland.ai Founded in Amsterdam in 2019, Lalaland.ai

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Retail TouchPoints

JUNE 16, 2023

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. So when we set out to build a new virtual try-on feature, we were committed to generating every pixel of a garment from scratch to produce high-quality, realistic images.”

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Retail TouchPoints

MAY 9, 2023

Recent AI advancements have the power to reshape the way the industry operates. Retailers embracing Generative AI can stay ahead of the curve and compete in this ever-changing competitive landscape — enabling them to lead with a customer-first approach while operating with more efficiency. Providing 24/7 customer service.

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Payment Services Retail Operations Banking 276

Forrester eCommerce

JULY 11, 2023

Two weeks ago I blogged on our process for selecting Forrester’s top 10 emerging technologies for 2023. As part of that post I introduced the Benefits Horizon model, which makes our call on when emerging technologies will deliver benefits for most firms.

Technology 195

Technology Blog Customer 195

Retail TouchPoints

OCTOBER 12, 2023

is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. Just six months after it launched, Snap Inc.

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Social Media Mobile Technology eCommerce 246

Forrester eCommerce

MAY 2, 2023

The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. Knowledge management has been around for decades.

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Management Information Technology Operations 195

Ecommerce Platforms

MAY 23, 2023

Through artificial intelligence , you can now generate creative content with the click of a few buttons. With the best AI video generators, you can harness this technology to create highly quality videos using features such as automatic editing, synthetic voiceover, and deepfake (using someone’s facial impressions digitally).

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Forrester eCommerce

JUNE 28, 2023

If I asked you what the top emerging technology is for 2023, you would likely say Generative AI. And you would be correct. But you can also see hype bubble expanding daily. Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement).

Technology 368

Technology Customer 368

Retail TouchPoints

APRIL 18, 2024

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Forrester eCommerce

MARCH 20, 2024

In 1999 when NVIDIA released NVIDIA GeForce 256 as the world’s first GPU, Jensen Huang, it’s founder and CEO, would never foresee the two transformational waves of AI, from deep learning to generative AI (genAI), could bring it to the paramount achievements it has made nowadays.

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Retail TouchPoints

APRIL 22, 2024

Ingka Group , parent company of Ikea Retail , has set ambitious targets for boosting the AI literacy of its organization, including AI training for approximately 3,000 employees and 500 executives. Additionally, Ikea is developing various proprietary AI tools in-house or jointly with suppliers. Our vision is clear.

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Games Technology Presentation Retail 263

Forrester eCommerce

FEBRUARY 14, 2023

The spotlight on generative AI has gotten brighter than ever in recent months and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs.

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Retail TouchPoints

JULY 20, 2023

Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game. Traditionally, a brand’s voice is singular but, with generative AI technology, it can become plural.

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Forrester eCommerce

MARCH 21, 2024

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

Technology 426

Technology Customer 426

Forrester eCommerce

APRIL 11, 2024

Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. The bright light of AIQ shines in this office. Image source. As […]

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Forrester eCommerce

MARCH 21, 2023

Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.

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