Remove articles tags Internet Retailing
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality?

SEO 317
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The 7 Best Strategies for D2C Brands

Kissmetrics

Razors for shaving aren’t often something you search the internet for. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. Although not D2C, you can see this a lot with software and technology brands.

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Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]

CPC Strategy

This isn’t a new trend; more than half the browsers in use in the U.S., Third-party cookies allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes. Effectively, these policies give users the ability to block various tracking technologies or request the deletion of their data.

Blog 52
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Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]

CPC Strategy

This isn’t a new trend; more than half the browsers in use in the U.S., Third-party cookies allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes. Effectively, these policies give users the ability to block various tracking technologies or request the deletion of their data.

Blog 52
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The Future of Digital Marketing: Ecommerce Predictions for 2022

ROI Revolution

What digital strategies should retail marketing professionals implement in 2022 for scalable success? In this article, we’ll dive into some unique problem-solving opportunities as well as industry predictions for 2022 to help you dive into the new year with confidence. Published January 12, 2022. Supply Chain Strain. Consumer Privacy.

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AI in Retail: Optimizing Operations from Supply Chains to Employee Scheduling

Retail TouchPoints

Editor’s note: This is the fourth article in our series on AI in retail. Be on the lookout for the fifth article, which will cover the many still-unanswered questions around AI’s present and future. But any new (or newly enhanced) technology also carries risks.

Supplies 220
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How Fashion Retailers Can Capitalize on Visual Search Demand

Payoneer

What would be more beneficial for your search — a lengthy text description of each article of clothing or pictures of the clothing that you’re looking for? This is hugely beneficial in the eCommerce industry — especially for fashion and home decor retailers. Visual search is more than a trend. The answer is obvious.

Fashion 45