Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. 6 MarTech Trends. Higher Need for Data Privacy and Security.

Marketing 278

Marketing Leisure Reference Consumer 278

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Attribution is the top trend that our survey respondents indicated interest in for 2022.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

MARCH 7, 2024

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. Bauer’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired.

Recommendation 263

Recommendation Fashion Consumer Accessories 263

Retail TouchPoints

JUNE 4, 2021

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. With this increasing use of voice technology in smart speakers and devices, voice-activated payments for purchases will continue to surge.

Payment Services 163

Payment Services Payments Small Business Retail Technology 163

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences.

B2C 332

B2C Marketing Technology Consumer 332

365 Retail

APRIL 20, 2024

Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement. Identify and react to emerging trends. Visit their stand at #6H38 to explore the future of in-store interactions. Deliver customised recommendations.

Technology 59

Technology Retail Customer Retention Customer Data 59

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 272

Social Media B2C B2B Customer Data 272

Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. This technology seamlessly integrates into touch points and platforms.

Retail 250

Retail Technology Games Recommendation 250

Retail TouchPoints

APRIL 25, 2024

Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process: Venturing into Untapped Markets While some markets are already reaping the benefits of RMNs, some regions have yet to fully embrace this trend. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Retail 200

Retail Customer Loyalty Technology Marketing 200

Ecommerce Platforms

JANUARY 4, 2019

Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. Expect more brands to follow suit as personalization technology becomes easier to integrate into ecommerce sites. B2B companies are leveraging upcoming ecommerce trends, too. Online reviews and influencer trends aren’t enough.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 284

Recommendation Consumer Information Customer 284

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. As one of the key 2020 marketing trends, mobile already drives 65% of paid search clicks on Google! Sound the Alarm: Privacy Protection. Want to learn more about 2020 marketing trends?

Marketing 174

Marketing Social Media Mobile Consumer 174

Forrester eCommerce

OCTOBER 1, 2020

Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is processed and stored? How are biometrics regulated around the world? How can the use of biometrics lead to discriminatory practices?

Technology 361

Technology Information Management Customer 361

lateshipment

APRIL 28, 2024

Understanding the evolution of CX to its current state or ‘trend’ helps you stay relevant and survive among a multitude of competing businesses. TLDR: The future of CX with hyper-personalization is promising, thanks to continuous advancements in technology.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

JULY 28, 2022

The trend toward using AR to offer virtual try-on features suggests that people still want to see how a product looks on them. Other technology providers offer solutions that design some or all of a virtual try?on Virtual try-on technology introduces important privacy obligations. on experience. What to Look Out For.

Retail 237

Retail Customer Data Information Consumer 237

Retail TouchPoints

AUGUST 23, 2023

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Loyalty must adjust to meet those evolving consumer expectations.

Travel 194

Travel Clothing Technology Customer Loyalty 194

lateshipment

JANUARY 17, 2023

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. Before we get started with the CX trends you must be aware of/ implement in 2023, let’s revisit things a little. . That’s not all!

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

AUGUST 17, 2023

This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries. The path to surviving and thriving in this evolving landscape is paved with the need for robust, integrated and flexible technology systems.

Consumer 217

Consumer Payment Services Food and Beverages Supplies 217

ChannelAdvisor

DECEMBER 22, 2021

Trends for 2022. While social platforms are tracking users and their activity, we are seeing privacy and regulatory battles intensify. The prevalence and tracking power of the cookie has begun fading with the implementation of privacy technology, arriving with acronyms like ITP, ATT and IDFA.

eCommerce 98

eCommerce Shipping Costs Fulfillment Supplies 98

ChannelAdvisor

DECEMBER 22, 2021

Trends for 2022. While social platforms are tracking users and their activity, we are seeing privacy and regulatory battles intensify. The prevalence and tracking power of the cookie has begun fading with the implementation of privacy technology, arriving with acronyms like ITP, ATT and IDFA.

eCommerce 94

eCommerce Shipping Costs Fulfillment Supplies 94

RTP blog

NOVEMBER 10, 2017

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? Beacon technology clearly has its benefits.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

UpSellIt

JANUARY 25, 2023

Top Personalization Trends in 2023 Artificial Intelligence and machine learning are two components that make these new levels of personalization online possible. Technology is paving the way, and shoppers are becoming accustomed to it. The post Website Personalization Trends To Use in 2023 appeared first on UpSellit.

Omnichannel 78

Omnichannel Recommendation Information Consumer 78

Kissmetrics

JANUARY 11, 2021

Concerned about online privacy? They even offer a Chrome plugin so you can keep using Google — and protect your privacy. Qwant is a Paris-based search engine dedicated to protecting your privacy. Curious to see what technology your favorite sites use and usage trends of that technology? DuckDuckGo.

Books 317

Books Document Blog Presentation 317

Retail TouchPoints

FEBRUARY 8, 2024

As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy. Overly complicated technology will hold these collaborations back, limiting the potential of campaigns. Lucy Cunningham is Enterprise Sales Director at InfoSum.

Payments 284

Payments Payment Services Retail Channel 284

UpSellIt

JANUARY 25, 2023

Top Personalization Trends in 2023 Artificial Intelligence and machine learning are two components that make these new levels of personalization online possible. Technology is paving the way, and shoppers are becoming accustomed to it. Zero-party data applies to any information that a consumer proactively provides to a brand.

Omnichannel 78

Omnichannel Recommendation Information Consumer 78

Forrester eCommerce

JUNE 1, 2020

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536

Channel Technology Marketing B2B 536

Forrester eCommerce

JUNE 15, 2020

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement.

Marketing 340

Marketing Technology Customer Experience B2C 340

Retail TouchPoints

DECEMBER 17, 2020

The shifts in technologies, buyer behaviors and priorities were so dramatic that some still feel that they’re running just to catch up. Firstly there’s the technological aspect; our normal ways of working and the tools we typically use didn’t keep up very well with the upheaval. It’s now the new normal. The Two Parts of the Problem.

Merchant Services 261

Merchant Services Other Technology Information 261

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. If brands are going to make the most of this powerful technology, they are going to need to answer these questions first. The technology is too powerful not to. What’s behind this skepticism?

Recommendation 267

Recommendation Customer Hobbies Technology 267

Digital Doughnut

MARCH 13, 2024

This article unveils expert insights into the top digital marketing trends for 2024. Plus, we discuss the importance of customer privacy, interactive content, and omnichannel strategies to engage your audience effectively.

Marketing 98

Marketing Omnichannel Article Customer 98

Sailthru

MAY 12, 2023

The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. We use technology to A/B test multiple ad texts (from the same sponsor) to a portion of our newsletter list before the whole newsletter goes out. Data privacy policies around the globe require explicit consent from users.

Consumer 78

Consumer Marketing Webinar Subscription 78

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 307

Marketing Technology Social Media Recommendation 307

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 229

Toys B2C Social Media Accessories 229

Retail TouchPoints

DECEMBER 15, 2023

Broadening Chewy’s Customer-Centric Vision Chewy partnered with both veterinarians and customers to design the in-practice and post-visit experience and create “thoughtfully designed spaces for the comfort and privacy of our customers and care team,” Mita Malhotra, President of Chewy Health, shared in a statement.

Fulfillment 237

Fulfillment Customer Channel Operations 237

Wiser

JUNE 18, 2019

How much privacy are we willing to forgo in favor of improved security and automation? Facial recognition isn’t new but uses for the technology have been increasing. Congress has held hearings about facial recognition as prominent members shared their concerns regarding the technology. How convenient is too convenient?

Technology 74

Technology Consumer Events Recommendation 74