The Importance of a Consistent Tone of Voice
Smile.io
FEBRUARY 7, 2019
The words you use are just as important as the visual markers of your brand because they help you set a specific tone and feel. This tone is then what helps build trust with your community members. Editor’s Note: This post was originally published in Aug 2016 and was updated for accuracy and comprehensiveness on Feb 7, 2019.
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