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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 266
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 232
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Privacy And Security: We Need Both For Communications, And There’s An App For That

Forrester eCommerce

The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. I heard from CISOs who saw the discussions quickly morph from personal concerns about privacy to enterprise security concerns about using WhatsApp for business […].

Consumer 363
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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The Price Of Privacy And Asia’s Advertising Ecosystem – Call For Survey Participation

Forrester eCommerce

First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. There’s a perfect storm brewing over the advertising ecosystem in Asia.

Consumer 264
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Embrace privacy as your Corporate Social Responsibility (CSR)

Forrester eCommerce

Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses.

Customer 290