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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

“We have these inflationary pressures that have really been wearing on consumers,” said Melissa Minkow, Director of Retail Strategy for CI&T and author of the report in an interview for the Retail Remix podcast. However, the definitions of a “good experience” did vary slightly depending on the channel.

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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

Whether it’s eating better, working out more, cleaning out their makeup bags or refreshing their home décor, consumers are motivated to reset. January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday.

Marketing 252
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How to Market a Book: 7 Strategies

Kissmetrics

For example, if you’ve written a children’s book, you need to look at similar authors. Take the aspects you like, and improve on them by adding your own touches ( this is how we keep track of our competitors in online marketing.). Strategy #2: Develop an Online Presence and Following. Take, for example, YA author C.G

Books 308
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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

But for retailers, BNPL, when white-labeled, opens the door to opportunities for better brand equity, increased customer conversion and retention rates as well as stronger relationships with customers. The Door has Opened to In-Store BNPL. Consumers have come to expect more flexible payment options in brick-and-mortar stores as well.

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

Delivery expenses and costs for in-store picking and other operations can be very high if not optimized correctly for scale and profitability. With that in mind, here is a look at five strategies that can help grocers optimize online integration of their grocery store. Improve efficiency of store associates.

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Turning Retail Losses into Profits

Retail TouchPoints

While brick-and-mortar stores continue to command 80% of global sales, a significant portion of retail CEOs are investing heavily in enhancing online shopping experiences. In fact, 49% of retail executives said that they would be spending more on ecommerce investment and less in-store for 2023. The antidote to these problems?

Retail 240
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Embedded Finance: Making Payments Possible in New Frontiers

Retail TouchPoints

What’s really exciting about embedded finance is the simplicity of making complex payments accessible to a wide range of people and businesses, and the creative innovations that are opening new use cases and new opportunities. There will be new hunger for more innovation and better end user experiences.

Payments 253