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What You Need to Know About Transforming Online Return Churn

Retail TouchPoints

consumers and retain repeat customers. Steps to Building a Consumer-Friendly Returns Policy Offer flexible returns options : Flexibility in how returns are handled can significantly impact customer satisfaction. A hassle-free returns policy, with clear, easy-to-follow instructions, can significantly enhance customer satisfaction.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. Emotional experiences are more memorable and create a stronger brand connection, and positive emotions associated with a brand can lead to brand loyalty.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience.

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How To Improve Customer Experience: 5 Tips

Groove

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Scores like these have their uses for helping brands identify that there’s a problem, but that’s about all they can do.

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Why You Should Use Your Loyalty Program to Gather Customer Feedback

Smile.io

Feedback is the key to delivering a brand experience your customers will love. As a result, you need to find ways to stay up to date on what those desires are if you want to continue building relationships that turn into profitable repeat customers. That’s because their motivations and needs are constantly changing.

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The Role of CRO Tools in Optimizing Loyalty Programs

Smile.io

Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the program to ensure that you're maximizing the return on your invested time and resources. In essence, refining your loyalty program using CRO tools is not just beneficial—it's crucial to optimizing ROI.

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