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Gen AI for Visual Content: 3 Things to Know

Retail TouchPoints

Subject matter experts from Cloudinary also will be discussing the use of generative AI as a tool for image management during the May 7, 2024 webcast, Getting Practical: Generative AI for Your Ecommerce Visuals.] Generative AI can be a truly magical tool, helping unlock the creative process for brands of all sizes.

eCommerce 216
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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. AI did more than take the focus from creativity; it encroached on it. Here’s my perspective on the right blend of humanity and AI in today’s approach to creative.

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20 Web Design Effects to Enhance Your Website

Groove

Striking this balance is the key to building brand loyalty with eCommerce. When you consistently update your eCommerce store with impactful web design effects, you’ll be iteratively creating a captivating experience for your users. These tools can analyze past search queries to predict what users are searching for.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But what are the most forward-thinking retailers doing with AI this year? Then we turned to ecommerce, clicking through pages and pages of items in hopes of finding that rare pearl. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs.

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

The campaign, which was crafted in partnership with creative agency OBERLAND , shows handmade goods coming to life, with various items singing a playful cover of Respect by Aretha Franklin. Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace.

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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

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409: A Template For Creating Powerful And Persuasive Ads With Cody Iverson

My Wife Quit Her Job

Cody is the founder of Viscap Media, an ad creative agency that works with influencers to create high converting ads. If you have been having problems with your Facebook Ads, it’s likely because you are using poor quality creatives. In this episode, I have my friend Cody Iverson on the show.

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