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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

What is Digital Shelf Optimization? Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. What you are optimizing are essentially two things: How the users find your products What they see when looking at them.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.

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Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

Enhanced Account Security Passkeys follow WebAuthn API security standards developed by the FIDO Alliance — the leading industry association, with a mission to help reduce the world’s over-reliance on passwords (1Password is an active member of the Alliance.) Enter passkeys. On top of that, passkeys are domain-specific.

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It’s Time for a Retail Media Rebellion: a CEO’s POV

Retail TouchPoints

Let’s break down what that statement means for retailers in need of resetting ecommerce strategies, best practices retailers can implement for long-term retail media growth and sustainability, and how retailers can regain control of platform monetization, achieve parity with competitors and scale business for the future.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce. It’s about time.

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