Groove

DECEMBER 12, 2019

So how does this translate to your site? Some colors motivate action more than others, hence why button colors are often ripe for testing. If you’re looking for a quick test, try experimenting with the color of your "Add to Cart" buttons or home page CTA. That’s the beauty of testing - we really don’t know until we try.

eCommerce 370

eCommerce Definition eCommerce Marketing Recommendation 370

Retail TouchPoints

SEPTEMBER 8, 2021

De Datta calls this “seeker-centricity” — creating digital experiences centered on what consumers are seeking, not what a company is selling. The result is not only more satisfied customers, but more loyal ones. . Retail TouchPoints (RTP): So what exactly is a “digital seeker”? And that’s fine.

eCommerce 210

eCommerce Customer Books Payment Services 210

FastSpring

DECEMBER 7, 2023

Each company brings different combinations of technology, teams, customer bases, and more to the negotiating table — any one of which could be a huge motivator for WP Engine to want to partner with them. What factors beyond financials makes a target even more valuable. And that’s money that they’ll hold back from the deal.

Payment Services 136

Payment Services Merchant Services Payments Definition 136

Wiser

APRIL 18, 2023

There are a lot of moving parts that go into a product launch, and any one of them can make or break the successful implementation of your new product. Factors like timing, promotions, target audience, and more can affect your chances. What Does Product Launching Really Mean? That’s your opening.

Demo 158

Demo Information Electronics Marketing 158

Groove

DECEMBER 12, 2019

So how does this translate to your site? Some colors motivate action more than others, hence why button colors are often ripe for testing. If you’re looking for a quick test, try experimenting with the color of your "Add to Cart" buttons or home page CTA. But, t hat's the beauty of testing - we really don’t know until we try.

eCommerce 352

eCommerce Definition eCommerce Marketing Recommendation 352

Kissmetrics

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. That’s what a post from the Think With Google platform , a source for market trend insights, shows. Feel free to use those that make the most sense for you and your business.

Webinar 317

Webinar Travel Games Article 317

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

AUGUST 20, 2020

When you have beliefs that result in actions that actually move your business forward and serve customers well, things are aligned. But the reality is, most organizations don’t have a good understanding of what beliefs are and aren’t working for them.”. What happens when you can’t go to the store or studio? View Video.

Article 258

Article Channel Customer Experience Marketing 258

Retail TouchPoints

JANUARY 8, 2021

It’s really going to impact the generation behind us in a significant way, bringing them to smaller cities that are likely going to grow due to their lower cost of living.”. In 2020 alone , the company helped customers save $20 million via its rental-based business model. While Europe is highly motivated by sustainability, U.S.

Mobile 279

Mobile Consumer Games Customer 279

Retail TouchPoints

FEBRUARY 28, 2023

This has created a pool of consumers primed to be motivated by loyalty program initiatives. Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework.

Retail 287

Retail Books Consumer Social Media 287

Retail TouchPoints

OCTOBER 5, 2021

They really developed a reputation as a generation that is focused on securing their financial future and that’s all about money, money, money. What about this generation seems contradictory, and how can retailers go about navigating this challenge to recruit this new generation of workers?

Technology 326

Technology Presentation Management Other 326

Retail TouchPoints

SEPTEMBER 30, 2020

We’re living in the age of the consumer, and customers have more choices than ever before online,” said Tom Caporaso, CEO of Clarus Commerce in an interview with Retail TouchPoints. “It’s It’s easy for customers to find the best price and availability of the product they’re interested in. What do they want?

Customer 264

Customer Shipping Costs Shipping Consumer 264

Retail TouchPoints

MAY 16, 2022

Customers realized “that they could count on us for essentials in food and beverage and could get them in a safe environment,” he added. So it was somewhat dismaying when, about a year ago, Target found that its customers (who the retailer terms “guests”) were still unsure whether Target really loved the grocery category.

Food and Beverages 270

Food and Beverages Omnichannel Fulfillment Retail 270

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357

Marketing Social Media SEO Presentation 357

Kissmetrics

NOVEMBER 28, 2020

One wrong technical SEO setting can bring your entire site down. If you want the audit done right, you’ll need someone that really knows that they’re doing. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Know Your Goals and Desired Outcomes. Your traffic tanks.

SEO 277

SEO Recommendation Games eCommerce 277

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

Wiser

MARCH 8, 2022

Keeping your field teams invested is one of the most beneficial things you can do for your brand. After all, your reps on the ground do spend the most time interacting with buyers and retailers. That’s why investing in your field teams can be the key to a successful retail strategy. What motivates them?

Management 148

Management Information Customer Retail 148

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? The challenge is, large corporations don’t know what to do. If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

ESW

FEBRUARY 1, 2024

The Global Voices survey aims to draw out what really matters to global shoppers so that brands can meet and exceed their expectations. German Customer Expectations and Ecommerce Trends To have a successful ecommerce presence in Germany, it is essential to understand what is important to German shoppers and what motivates them.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78

Wiser

JULY 23, 2021

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really. The first step toward better understanding your consumer is to identify your buyer personas. You can use third-party data to supplement the information in your database. Talk to Your Customers.

Consumer 144

Consumer Information Improvements Customer 144

Smile.io

JULY 7, 2023

If you’re wondering why you should consider building an online community, we have some news for you—a brand community is essential to your sustainable growth. But what happens if you turned off your ads? Would your business continue to be top of mind for new and repeat customers? Blog Mike Rossi 2.

Customer Retention 85

Customer Retention Blog Customer Experience Jewelry 85

Retail TouchPoints

SEPTEMBER 1, 2020

That realization was the impetus behind Shopdaheim , German for “Shop at Home,” a platform that Thalia set up to connect local independent bookstores throughout Germany with online customers. Dan Hodges: What was the motivation for setting up the Shopdaheim platform? What can we do? How can we interact?

eCommerce 152

eCommerce Consumer Operations Management 152

Smile.io

JUNE 5, 2023

When you consider the path that brands take on the journey to success, the most successful businesses all have a multitude of customers who don’t just like them, they really love them. It’s not that a brand’s success inspires these customers to rally around them though. What is a brand community?

Social Media 53

Social Media Blog Other Customer 53

Omnisend

AUGUST 19, 2021

If you run a small or medium-sized business (SMB) and appealing to Generation Z isn’t on your radar, it’s time to start thinking about what makes them tick. You may wonder why the whims of someone as young as 11 years old matters to your ecommerce business. What motivates them? What motivates them?

Social Media 148

Social Media Definition Recommendation Department Stores 148

Omnisend

SEPTEMBER 9, 2021

This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. This is an area where you can really get an edge on your competition and kick-start your growth to the next level. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

lateshipment

NOVEMBER 26, 2023

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc).

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

lateshipment

AUGUST 7, 2020

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Kissmetrics

SEPTEMBER 4, 2020

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity. What is Marketing Siloing?

Marketing 300

Marketing SEO Other Multichannel 300

Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

Customer Retention 148

Customer Retention Customer eCommerce Customer Loyalty 148

Omnisend

MAY 3, 2023

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions. Email subject line: ?

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

MARCH 10, 2021

However, you might need to get a bit more creative to help virtual team building fit your company culture. That’s what makes virtual team building critical to business success. It will vary based on your company culture, the platform you use, and the type of team building you choose. They can be great fun, too.

Marketing 326

Marketing Books Games Events 326

Kissmetrics

JANUARY 22, 2019

And sadly, it took me years to figure out what I was doing wrong. Can you guess what that mistake is? I started to make more money, my customers were happier, people stopped trying to walk all over me, and my team members were happier with me. I know what you are thinking… this sounds crazy, right? I kept saying “yes.”

Other 259

Other Customer 259

Kissmetrics

MAY 3, 2021

The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. What Are Facebook Stories? Why Should You Use Facebook Stories for Your Business?

Marketing 309

Marketing Social Media B2C Events 309

Smile.io

OCTOBER 25, 2023

Implementing a loyalty program can help bring customers back to your store, build a loyal following, and boost customer lifetime value (CLV) and repeat purchase rates. This 5% is made up of your most loyal repeat customers, making it clear that repeat customers generate revenue and are extremely profitable!  

Shopify 71

Shopify Social Media Blog eCommerce 71

Kissmetrics

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. You believe in your product (e.g.,

SEO 339

SEO Other Blog Marketing 339

Omnisend

JUNE 28, 2021

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. Buyers are often looking for a more personal experience that delivers exactly what they need when they shop online.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Kissmetrics

OCTOBER 18, 2020

Local SEO sounds cool and all but can it really help you scale your business in 2020? Now the more in-depth answer depends on what your business needs. Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on. Do you sell offline?

SEO 275

SEO Social Media Blog Marketing 275