What to Do If Major Retailers Violate Map
Wiser
NOVEMBER 1, 2018
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. Retailers don’t just violate MAP for no reason at all.
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