Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. Customer acquisition is your business’s process of bringing in new customers.

Customer 276

Customer Social Media Customer Retention eCommerce 276

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

SEPTEMBER 18, 2020

Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. What’s more important is choosing a company that can execute that strategy. REQ – Best for Enterprise Business Strategy.

Document 292

Document Marketing Channel Customer Experience 292

Kissmetrics

OCTOBER 13, 2020

According to business coach Michael Hyatt, 45% of entrepreneurs are stressed. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. Understand Why You Want to Outsource.

Shipping Costs 332

Shipping Costs Recommendation Social Media Document 332

Retail TouchPoints

SEPTEMBER 15, 2023

Regardless of your personal opinions of Amazon , the corporate entity, one thing is undeniable — the Amazon platform has offered access and opportunity to entrepreneurs and inventors in a way that possibly no other company before it has. They are stories of opportunity sought and found. million jobs in the U.S. alone in 2022.

Gifts 254

Gifts Small Business Retail Fulfillment Sporting Goods 254

Kissmetrics

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Laws Pertinent to Lawyers.

Marketing 290

Marketing SEO Social Media Information 290

Kissmetrics

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Positioning: The Battle for Your Mind.

Books 271

Books Marketing Social Media Consumer 271

Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. That’s why I put together this guide to event promotion for online and in-person events.

Events 363

Events Social Media Information Recommendation 363

Kissmetrics

FEBRUARY 16, 2021

It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating. Preparation is the key to search engine success. Most of the changes are small adjustments with no significant impact. How do you keep up?

SEO 359

SEO Mobile Games Marketing 359

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You are digesting as much content as you can.

Marketing 363

Marketing Recommendation Other Customer 363

Retail TouchPoints

JULY 14, 2021

The reality today is that businesses need to be online to maximize their profits; the FOMO (fear of missing out) is just too real. Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions.

eCommerce Platforms 228

eCommerce Platforms Payment Services eCommerce Small Business Retail 228

Kissmetrics

MARCH 25, 2021

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. Then let’s begin.

Marketing 318

Marketing Social Media Document Payment Services 318

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. The same strategies local businesses use just aren’t as effective. If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Omnisend

APRIL 26, 2023

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? This article highlights the best small business ideas you can use to start your new venture. START FREE TODAY How to choose a good small business idea? million small businesses in the US, accounting for 99.9%

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. That’s why it’s important to provide a frictionless shopping experience to prospective customers who are motivated to convert. Are you unfamiliar with this term? Or losing potential customers due to an inadequate user interface?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Kissmetrics

JULY 1, 2021

If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? Do you even need a paid content calendar? What Is a Paid Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.

Social Media 310

Social Media Blog Download Events 310

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Fitness advertising relies pretty heavily on visual content.

Social Media 319

Social Media B2B Marketing B2C 319

Groove

APRIL 1, 2020

If you don't know where to start, we're here to help your business increase AdWords conversions. So you’re ready to make a purchase online, arrive at checkout and have to zoom in three times to fill out your credit card information. First and foremost, your landing page should be responsive. Limit Contact Form Fields.

PPC 345

PPC Mobile Improvements B2B 345

Kissmetrics

NOVEMBER 19, 2021

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Just make the products look irresistible!

Payments 268

Payments Payment Services PayPal Social Media 268

Kissmetrics

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. First, you need to draw traffic to your website or social media platform.

Webinar 297

Webinar Social Media B2C B2B 297

Retail TouchPoints

JANUARY 8, 2021

Redundancies, layoffs, school closures — these are the reasons we find ourselves at home, unable to live the lifestyles we desire, and why many are seeking alternative avenues of income. While it may not be a great time to launch a traditional business, it is an opportune time to digitally launch a lifestyle business.

Social Media 239

Social Media Document Magazine Blog 239

Kissmetrics

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. Or what if your test results are inconclusive? We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success.

Social Media 290

Social Media Improvements Information Other 290

Kissmetrics

MARCH 5, 2021

This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. That’s why YouTube created the YouTube Measurement Program (YTMP). Why Is YTMP Important?

Payment Services 263

Payment Services Recommendation Information Channel 263

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Start as the expert among your friends and peers.

Social Media 334

Social Media Blog Channel Events 334

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Know your goals and desired outcomes. Every business is different, as is every digital marketing agency.

Marketing 319

Marketing Social Media SEO Recommendation 319

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Why We Started Neil Patel Digital.

Marketing 275

Marketing SEO eCommerce Social Media 275

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Retail TouchPoints asked experts across the store design, experience and technology realms to share the trends they believe will drive brick-and-mortar innovation.

Sporting Goods 261

Sporting Goods Technology Omnichannel Operations 261

Kissmetrics

JANUARY 7, 2022

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. That’s why improving your website performance is crucial. But why should you care?

Improvements 274

Improvements Reference Download SEO 274

Kissmetrics

JULY 1, 2021

According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. In many ways, an editorial calendar is a lifesaver for creatives and business owners.

Article 326

Article Social Media Management Marketing 326

Ecommerce Platforms

NOVEMBER 17, 2022

Looking for a complete ecommerce checklist that will help you to grow your online business? You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. What Is Live Streaming?

Social Media 337

Social Media Marketing Events Other 337

Kissmetrics

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 209

Payments Payment Services Customer Experience Social Media 209

Kissmetrics

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. But first, you need to understand just how powerful Live video can be for your business.

Events 334

Events Blog Definition Mobile 334

Kissmetrics

JANUARY 14, 2021

Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important? Think of your favorite brand (or one you interact with regularly.) What comes to mind? Do you think of their tagline?

Social Media 273

Social Media Customer Loyalty Consumer Shipping Costs 273

Kissmetrics

SEPTEMBER 17, 2020

It has turned into a marketing powerhouse. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. Why You Need Instagram Influencers.

Social Media 343

Social Media Marketing Channel Reference 343