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Going Omni: Why Digital-First Brands Sell In-Store

Wiser

And, it’s this desire for a holistic shopping experience that is invigorating much of the industry, led in part by digital-first brands. . After cutting their teeth in eCommerce, these brands are moving in-store and further disrupting brick-and-mortar retail. Here’s why. . In-Store Is Alive and Well .

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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Why it Matters: In 2023, we saw employee turnover reach record highs. Results from Retail TouchPoints’ 2023 Store Operations Survey revealed that merchants’ top store operations challenges for 2023 were tied to employee hiring and retention ( 70% ), responding to high employee turnover ( 67% ) and employee training and engagement ( 56% ).

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

billion in digital spending in 2022 alone. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. Remember, an RMN is selling people’s attention, first and foremost. Effective UI and UX design.

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Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Retail TouchPoints

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. 13 and 14.)

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. pointed out.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media vs. Commerce media Why is there so much excitement about retail media? Why is retail media growing so fast? Why is retail media growing so fast? Why are so many retailers launching retail media networks? Read on to learn: What is retail media? What is a retail media network? 10, 2023 What is retail media?

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The first currency goes back to 3000 B.C. The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Thousands of years later, in 2009, the market for digital assets arose. As these digital assets became prevalent, so did fraud. In the U.S.,