Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

APRIL 4, 2024

But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. The IAB is working to tackle that problem. The culprit?

Retail 252

Retail X-cart Banking Definition 252

Retail TouchPoints

AUGUST 2, 2023

But contrary to pandemic-era predictions, it turns out people still want to shop in stores, and a swath of data privacy crackdowns have brought many of these rising stars back down to Earth. You took a highly technical product, where a small measurement makes a big difference, and you made it better,” said Kestenbaum.

Omnichannel 229

Omnichannel Social Media Shopify Shipping Costs 229

Retail TouchPoints

APRIL 19, 2022

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. So I regularly help customers identify and fight a hidden drag on their growth: ad fraud. I spend hours speaking with customers about their ecommerce businesses and the challenges they face.

Retail 254

Retail Channel Events Online Retail 254

Retail TouchPoints

SEPTEMBER 12, 2022

And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. You may wonder, what’s the problem? From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale.

Retail 244

Retail Beauty and Health eCommerce Social Media 244

Kissmetrics

AUGUST 17, 2021

How do you build brand awareness, especially if you’re a new company? Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign. You’re trying to ensure your ideal customers have the right impression of your brand.

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

lateshipment

SEPTEMBER 8, 2023

For the latter, it’s not just about festivities, gift-giving, and visiting places but the busiest time of year, when they have to work amidst the incoming rush if they’re looking to stay ahead of the competition and maximize sales. However, there exists one small problem. Their only catch?

eCommerce 130

eCommerce Merchant Services Shipping Costs Shipping 130

Retail TouchPoints

JANUARY 27, 2022

A lot has changed since the Neiman Marcus Group (NMG) was founded back in 1907, but one thing that hasn’t changed is the company’s relentless focus on customer service and style. Stylyze is] one of those investments that really helps accelerate and strengthen all of the strategies that we have,” said Kupbens. REGISTER NOW. “

Recommendation 288

Recommendation Technology Mobile Customer Experience 288

Kissmetrics

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media 278

Social Media Marketing Improvements Subscription 278

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Payment Services 136

Payment Services Merchant Services Payments Definition 136

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. Source: Smile.io Source: Smile.io

Customer 96

Customer Customer Retention Blog eCommerce 96

lateshipment

FEBRUARY 3, 2023

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Still not convinced?

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Optimizely

APRIL 28, 2017

This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year – they too have only so much to spend on acquisition. last year according to Internet Retailer.

Omnichannel 170

Omnichannel Internet Retail Channel eCommerce 170

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. Do you think it’s become easier or harder to get into ecommerce right now? Subscribe to the podcast on your favorite platform: .

eCommerce 305

eCommerce Marketing Mobile Shopify 305

lateshipment

MARCH 12, 2023

How many times have you sent out a customer’s package and stayed eager to know their feedback, only to learn from them that it was damaged or didn’t make it to them at all? Truly a haunting experience, given that all your efforts to convert the customer have now taken heavy ‘damage’, thanks to no fault of yours.

Shipping Costs 130

Shipping Costs Shipping eCommerce Definition 130

Kissmetrics

DECEMBER 2, 2021

Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics. The latest generation of Google Analytics sells itself as focused on customer privacy. What Is Google Analytics 4? Cross-Platform Tracking.

Events 339

Events Social Media Improvements Customer 339

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? Data, data, data.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

Omnisend

JUNE 8, 2021

It’s no secret that your existing customers are your best customers. This isn’t to say that you shouldn’t focus on acquisition. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. Why Data-Driven Customer Retention Matters.

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148

Kissmetrics

SEPTEMBER 8, 2020

Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business.

SEO 271

SEO Multi-channel Mobile B2B 271

Kissmetrics

MARCH 29, 2018

It can be easy lose ourselves in the chronic battle of customer acquisition. However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Optimizely

MARCH 1, 2018

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. Nurtures new customers to encourage a purchase. …and much more. Why or why not?

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

Optimizely

APRIL 27, 2017

The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. How can retailers manage this problem?

Customer 170

Customer Internet Retail Article Customer Data 170

FastSpring

SEPTEMBER 2, 2020

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. One of the most critical areas to get a grasp of, however, is how much a customer is worth to your business. No company has unlimited funds, so you must spend your money wisely.

Payments 135

Payments Subscription Payment Services Improvements 135

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insight that you can use to improve your B2C marketing efforts? Customer lifetime value.

Social Media 150

Social Media Marketing X-cart Payments 150

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. Here are the top three things you should keep top of mind as we head into 2022.

Channel 127

Channel Recommendation Blog Improvements 127

Kissmetrics

APRIL 12, 2021

What do these wildly different companies all have in common? If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? Enhanced Customer Experience. Here are nine steps you need to follow.

Subscription 265

Subscription Shipping Costs Payment Services Payments 265

Kissmetrics

OCTOBER 7, 2021

What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Whenever you use the internet, especially on browsers like Chrome, your actions are tracked through cookies. Here’s a detailed guide to help you get started. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Ecommerce Platforms

APRIL 26, 2023

Though BNPL offerings have been growing for some time now, the industry has experienced significant transformation in the last couple of years, during the pandemic. With the economy struggling and limited jobs available, customers are searching for help paying for the goods and services they need. What is Klarna? What is Afterpay?

Merchant Services 104

Merchant Services Payment Services Banking Download 104

Groove

JULY 2, 2019

Abandoned carts in eCommerce aren't a new problem. However, the simplest solution this problem is to proactively address their fears. When in doubt, try testing different messaging and assurances to see what performs best for your customers. What is Shopping Cart Abandonment? In fact, HubSpot reports that 73.9% Free Shipping.

Shopping Carts 284

Shopping Carts Payments Live Chat Shipping Costs 284

Liveintent

DECEMBER 20, 2021

“It’s so important that you don’t even realize how important it is.” ” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. .” ” Own and control your customer data. .

Social Media 126

Social Media Customer Data Marketing Customer 126

Ecommerce Platforms

JUNE 20, 2022

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up. Table of contents.

Subscription 220

Subscription Shipping Costs Merchant Services Payment Services 220

lateshipment

MAY 25, 2022

To help you understand better, let’s get further into the basics of last mile delivery and where out for delivery sits in the life cycle. The common order delivery process usually consists of 4 simple transactional notifications sent to the customer whenever there is an update on their orders. That’s not all!

Shipping Costs 130

Shipping Costs Shipping eCommerce Customer Retention 130

Kissmetrics

JULY 18, 2017

return on Instagram ad spend, 47% decrease in cost per purchase, and an incredible $0.11 You guessed it– when they started to give customers more ways to buy. “We We’ve given our customers nearly every conceivable way to buy from us. Here are the four biggies to consider when you want to expand to multi-channels: 1.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

Liveintent

MAY 25, 2021

“I always like to say you want to treat your potential customer as Kim Kardashian walking the red carpet, and you’re her assistant,” said Sharma Brands CEO Nik Sharma in a Real Time Banter webinar. The simple solution to this problem? Take them from prospect to customer in just one page.

Shipping Costs 96

Shipping Costs Food and Beverages Customer eCommerce 96

lateshipment

MAY 19, 2022

Therefore, you need to put in your best efforts to manage returns and make them a growth driver for your business. Returns management is the process of ensuring a smooth returns experience for your customers. Proper returns management helps you boost your bottom line and create loyal customers for life.

Management 130

Management eCommerce Shipping Costs Shipping Labels 130

Kissmetrics

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Social Media 267

Social Media Banking eCommerce Books 267

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Why Should You Use Google Analytics? In this way, you can make informed choices.

Shopping Carts 206

Shopping Carts Information Mobile eCommerce 206