Skechers becomes first brand to buy Super Bowl LIX adA Skechers commercial will be broadcast across the nation during next year’s “Big Game.” Walmart opens fourth next-generation fulfillment centerWalmart continues expanding its high-tech supply chain facility model. Gatorade launches loyalty program with direct-to-consumer access An athletic beverage, supplements and accessories brand is offering rewards for purchases across all channels. IBM: CPG, retail CEOs take generative AI seriously A new survey of top executives indicates widespread interest in generative AI, although obstacles to implementation are common. eBay to streamline card trading following close of Collectors deal eBay Inc. is launching a seamless, end-to-end buying and selling process for trading cards this summer. How retailers can prepare for summer e-commerce activity – now Summer’s almost here and the time is right for getting your seasonal efforts set up ahead of time. Pacsun plans in-store RFID rollout in summer ‘24 Pacsun intends to build upon a current pilot of RFID technology in its stores. Target leans into brand love — with humor — in new marketing campaign Target Corp.'s customers served as inspiration in its newest marketing campaign. Tractor Supply’s new DC serves as testing ground for robotics Tractor Supply Company has gone big in Arkansas., opening its most high-tech distribution center yet. Walmart rolling out its Luminate data platform globally Walmart is expanding its insights solution to merchants and suppliers in new markets. 1 2 3 4 5 Next Last