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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Since 2010, PERC has done a lot of legwork to cement its credibility as a trusted source for delicious, ethically sourced specialty coffee, and build their brand personality as friendly, welcoming coffee people who just want to help everyone find their perfect cup.

Marketing 244
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. Would they recommend it?

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How to Use Instagram Guides

Kissmetrics

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

Travel 282
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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. They complain on social media , labelling your sales as unfair and your brand as uncaring. Niels Henrik Sodemann has been CEO and Co-founder of Queue-it since its inception in 2010.

Retail 250
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The Power of Email + The Psychology of Social Proof = The Social Email

Kissmetrics

It’s just so 2010. Socialmedia, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Marketers generated 174% more conversions with email than social media.

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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media. Recommendation: Don’t Ignore Gen Z. Who is Gen Z? As a group, they make up 20% of the U.S.

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How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. Within the last few years, Pinterest has been working on features within the platform for more shopability and improved product discovery and recommendations.

eCommerce 151