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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.

SEO 248
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. In fact, mobile video ad spend has been greater than desktop since 2018.

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24 eCommerce Experts to Follow Now

GetElastic

All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts.

eCommerce 113
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

of apparel & accessories brands named personalization as a top trend for 2022 – they’re prioritizing social commerce more this year. Personalization may vary in importance depending on industry, but it’s an expectation for 71% of consumers. Growing Customer Acquisition & Retention With Personalized Marketing.

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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2

PPC 78
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February 2020 Marketing News Recap

ROI Revolution

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. Listen instantly here!

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. billion in revenue. Not in the slightest!