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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. What could have been improved? Create a plan for out-of-stock products. Plan your post-holiday evaluation. What went well?

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We offer A to Z paid search support covering: paid media, paid search/shopping, paid social, Amazon, and programmatic advertising. AdVenture Media Group – Best for Enterprise AdWords Management.

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December 2019 Marketing News Recap

ROI Revolution

In 2018, Instagram’s userbase grew by 10.1%. retail stores closed in 2019 , a 59% increase over 2018. Best Social Media Campaigns of 2019. Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data. Marketing News Highlights.

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How to Sell CBD Online – The Ultimate Guide for 2023

Ecommerce Platforms

You just need to know not only the right principles to tackle as you start selling your CBD creams on social media (or whatever your chosen approach might be), but the platforms and tactics that will help you make sales. The 2018 Farm Bill, passed into law, created some regulations for hemp-derived CBD products and industrial hemp.

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February 2020 Marketing News Recap

ROI Revolution

This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Listen instantly here!