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June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. Marketing News Highlights. ROI Revolution attended IRCE 2019 and had a blast! IRCE 2019 Predictions.

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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

billion monthly active users, amounting to 30 billion daily views 22% of marketers leverage YouTube Stories YouTube vs. Think with Google, YouTube users are more likely to have a college degree compared to the general population. Insider Intelligence, Average Time Spent per Day With Netflix, TikTok, and YouTube by US Adult Users, 2019-2024.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

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Google’s Free Listings: A Year in Review

ROI Revolution

Free Listings originated under Surfaces across Google, a free, product-based program that originally rolled out in late 2019. Sponsored Shopping ad placements still appear at the top of the Google Shopping Tab page in a scroller, but beneath those are the Free Listings and grouped Compare Stores listings that are unpaid!

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Client Success Story: Remarketing on YouTube to Grow Your Brand

ROI Revolution

Published October 7, 2019. If you further segment your list into different buyer personas , you can retarget even more specific groups. Additionally, you can check out some of our other related resources below: YouTube Advertising: Success on the World’s Second Largest Search Engine. But together?

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Google Smart Shopping: What Your Brand Needs to Know

ROI Revolution

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. Has large, complex data feeds or product groups. Google Smart Shopping is a good fit if your brand… Places bids manually or uses a 3P platform, but isn’t currently hitting KPIs.

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