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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020. Let’s get started!

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. And the stock market has become increasingly volatile. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel. This recommendation is being taken seriously.

eCommerce 204
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

Providing relevant product or service recommendations. Increasing their likelihood to recommend, buy from, or become repeat customers of your brand. After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email. Read the blog.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Editor’s note: This article was originally published in 2020. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. Provide automatic recommendations. For Facebook Ads, we recommend Facebook Interest Explorer.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

Published July 1, 2020. For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

This added brand awareness can create more branded searches for your brand and products in Google, which helps signal to Google that they should associate your website with your brand. Including brand+keyword search terms like “ annemarie body lotion :”. This helps avoid wasting ad spend on irrelevant search queries.