article thumbnail

The ABCs of Digital Accessibility (and Beware of Shortcuts!)

Retail TouchPoints

That’s why digital accessibility should be on the minds of every online retail business. This may depend on your industry; however, the most common and widely accepted standard is the Web Content Accessibility Guidelines , also known as WCAG. Expanding your market share is always a good thing. The current version, WCAG 2.1,

article thumbnail

Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

Retail TouchPoints

A Nucleus Research study in 2019 showed 70% of online retailers’ sites are inaccessible, forcing two-thirds of blind and visually impaired consumers to abandon transactions and head to more accessible sites. This means that retailers are losing $6.9 A 2020 WebAIM research report found that 98.1%

Customer 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

With the increasing importance of visual content online, retailers must keep their finger on the pulse of trends in order to use content most effectively. Furthermore, 58% of consumers said they generated more content in 2020 than the year prior, including video and written product reviews.

eCommerce 211
article thumbnail

Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

But the COVID-19 pandemic forced retailers to grapple with all of the above, all at once. Facing a near-apocalyptic situation, retailers have had to pivot quickly, creatively and competently in order to withstand the chaos of the 2020 economy. Among the winning strategies was a shift to ecommerce operations.

Retail 263
article thumbnail

2021 Deep Dive: Online Auto Parts + Accessories Data, Trends, + Stats

ROI Revolution

The auto parts and accessories sector is one of the many industries that witnessed significant growth online in 2020, with ecommerce up across the board due to COVID-19. Online auto care, parts, sales, and accessories sales reached new heights last year and are expected to break more records in the years to come. to exceed $10.4

article thumbnail

How Does Fulfillment by Amazon Work? Everything You Need to Know.

ChannelAdvisor

The e-commerce giant has not only been around the block when it comes to navigating the challenges of fulfillment and last-mile delivery — it pioneered the fast, convenient shipping consumers now expect from every online retailer. Create your product listings and specify which ones will be part of FBA inventory. Prepare for shipping.

article thumbnail

March 2021 SEO News Recap

ROI Revolution

Postponed from September 2020, Google’s revised deadline for moving to sites to mobile-first indexing was March 2021. Google Provides Guidelines for Organic Shopping. In late February 2021, the search engine provided new guidelines on how to make sure that Google understands the products that retailers are selling.

SEO 78